Citi Asia Pacific wins 22 awards at Global Finance’s ‘World’s Best Internet Banks in Asia Pacific 20
Friday, 26 September 2014 00:52
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In the ‘Best Corporate/Institutional Internet Banks’ category, Citi received 2 regional sub-category awards, 14 country awards
Citi was also recognised with 2 regional sub-category awards, 4 country awards in ‘Best Consumer Internet Banks’ category
Citi Asia Pacific has been recognised by Global Finance magazine in the first round of the ‘World’s Best Internet Banks in Asia Pacific 2014’ competition, with 22 awards across the ‘Best Corporate/Institutional Internet Banks’ and ‘Best Consumer Internet Banks’ categories.
Citi swept 14 country awards in ‘Best Corporate/Institutional Internet Banks,’ including Australia, Bangladesh, Hong Kong, India, Indonesia, New Zealand, Philippines, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam, as well as the ‘Best Investment Management Services’ and ‘Best in Mobile Banking’ in the regional sub-categories.
In the ‘Best Consumer Internet Banks’ category, Citi won country awards in Australia, China, India and Thailand, and regional sub-category awards in ‘Best Web Site Design’ and ‘Best SMS/Text Banking’.
Commenting on the awards, Amol Gupte, Head for Treasury & Transaction Services in Asia, said: “These awards are excellent recognition of our commitment to be the leading digital bank in Asia Pacific. Our dedication to leverage best-of-breed technology has helped deliver impactful results for our corporate and institutional clients, making our products simpler and more accessible, and giving clients greater visibility and enhanced decision making abilities wherever they are.”
“Consumer preferences are changing, and a generational shift in behavior is driving consumers to new digital channels. These awards pay tribute to the role that technology and digitisation are playing in transforming the way in which we serve our clients,” said Jonathan Larsen, Head of Consumer Banking in Asia Pacific.
Citi has seen strong growth in digital banking usage in Asia across its institutional and retail banking platforms. In April this year, Citi passed the seven million mark for clients in Asia that are signed up for digital banking services for their retail banking needs including online, mobile phones and other digital channels. These banking services include Citi’s award winning mobile and internet banking applications across the 14 markets in which the bank has consumer operations in Asia.
In institutional banking, more than 16,000 corporate clients use Citi’s e-solutions in Asia. Last year, Citi processed 107 million transactions with a value of $ 6.4 trillion, including over $ 36 billion in payments via its CitiDirect BE Mobile banking platform and over $ 175 million via the CitiDirect BE Tablet banking platform since its launch in November 2013.
Winners for the Global Finance awards were chosen among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing. Global Finance editors were responsible for the final selection of winners in the First Round based on the following criteria: strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online customers, breadth of product offerings, evidence of tangible benefits gained from internet initiatives, and web site design and functionality.
