Commercial Bank wins top Global Brand Excellence Award

The strength of Commercial Bank of Ceylon as a corporate brand was recognised on the international stage recently when the bank was presented the award for ‘Marketing Campaign of the Year’ at the 2016 CMO Asia Awards for Excellence in Branding and Marketing in Kuala Lumpur, Malaysia.

With this prestigious award, Sri Lanka’s largest private bank has reaffirmed its status as one of the strongest brands in Sri Lanka and the Asia Pacific region. The award won by the bank was the only one presented in that category.

The award for ‘Marketing Campaign of the Year’ was won for the bank’s attractive thematic corporate campaign which engages multiple target segments and is based on the bank’s role of focusing on and empowering the aspirations of customers under the proposition ‘The Bank for Your Success’.

“This is the third year in succession that we were recognised at the CMO Asia awards, which is in itself a noteworthy achievement,” Commercial Bank Deputy General Manager Marketing Hasrath Munasinghe said. “We are particularly delighted at winning the award for ‘Marketing Campaign of the Year’ which is extremely competitive.”

He said this award is a further endorsement that the bank’s marketing endeavours are committed to superior brand building and enhancement in terms of recollection in the consumers’ minds of the important role the bank plays as a partner in the most important milestones of their lives and in helping them achieve greater success.

Commercial Bank won two awards – Asia’s Best Employer Brand and the award for Talent Management at the Best Employer Brand Awards of the 2015 World Brand Congress organised by CMO Asia in Singapore. In 2014, the bank received the award for ‘Support and Improvement in quality of Education’ and a Merit Certificate for ‘Concern for Health’ at Asia’s Best CSR Practices Awards presented during the CMO Asia World Brand Congress, also in Singapore. 

At this year’s event, the seventh CMO Asia Awards for Excellence in Branding and Marketing were presented at the Pullman City Centre Hotel and Residencies, Kuala Lumpur, Malaysia on 11 April.