Commercial Bank’s e-Exchange in special promotion in UAE
Thursday, 2 January 2014 00:00
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The Commercial Bank of Ceylon promoted its e-Exchange remittance service in a colourful year-end campaign in the United Arab Emirates (UAE) by organising a ‘Road show’ and ‘Sri Lankan Night’ in December.
Branches of Al Ahalia Exchange, one of the main business partners of Commercial Bank in UAE in five Emirates — Dubai, Sharjah, Abu Dhabi, Ajman and Ras al-Khaimah – participated in the ‘Road Show’ held from 8 to 13 December.
Two popular Sri Lankan artistes flown to the UAE for the promotion joined representatives of Commercial Bank to greet e-Exchange customers and pose for photographs with them at selected branches in the five Emirates.
Commercial Bank’s Deputy General Manager – Marketing Hasrath Munasinghe, Chief Manager e-Banking Centre Pradeep Banduwansa and UAE Market Co-coordinator Sanjeev Piyaratne represented the bank at the Road Show.
The Commercial Bank also felicitated Sri Lankan staff members of exchange houses in the UAE by presenting them with special certificates in appreciation for their efforts to promote Commercial Bank’s e-Exchange service at the ‘Ahalia Sri Lankan Night’ – a gala event at the Crowne Plaza Hotel in Deira, Dubai. Every invitee that attended the event received a handsome Commercial Bank branded gift.
