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De Silva believes that employees’ productivity, attitude and skills are major deciders of achieving the company’s set plans and for any organisation that is service driven employees should be considered as the most valuable asset. His personal leadership philosophy is to focus on the long term growth of the company by investing in training and skills development of employees.
As a founder Director, who has a strong focus on sales and marketing, he has helped Continental achieve its unique distinction of being one of the most customer friendly insurance companies through providing unparalleled service standards.
De Silva is Qualified in Business and Management and is a Fellow Member of the Institute of Administrative Management in the United Kingdom. With an impressive track record as a previous Chief Operating Officer in the industry, he holds over a decade of hands-on experience in the insurance and hospitality industries, with extensive exposure to marketing, sales and strategy.
Continental Insurance Lanka Ltd. is a fully-owned subsidiary of the prestigious AAA Fitch-rated DCSL Group which is one of the premier blue chip companies of Sri Lanka with the distinction of being listed in Forbes Asia’s ‘200 best under a US$ billion’ for three consecutive years.
With a strong asset base of Rs. 500 million at its disposal at any given time, Continental Insurance is the personification of financial strength and stability, offering unmatched professionalism and high levels of service excellence.
The Continental Insurance product portfolio currently includes motor, fire, general accident and marine insurance coverage with more products being developed by Continental for introduction in the near future.