CSE increases stakeholder engagement through social media

Friday, 6 March 2015 00:00 - - {{hitsCtrl.values.hits}}

CSE Chairman Vajira Kulatilaka and CEO Rajeeva Bandaranaike launching the CSE Facebook page The Colombo Stock Exchange (CSE) announced the launch of Facebook and LinkedIn pages to ensure greater engagement with stakeholders through social media channels, in its endeavour to broad-base investment amongst the masses. The Facebook page intends on reaching retail investors and students who are eager to receive information on upcoming awareness programs and informational snippets on investing in the stock market. Correspondingly, the LinkedIn page seeks to engage professionals by providing them information on the Sri Lankan capital market, furthermore it is seen as a medium of attracting new talent to the industry.

These ventures into social media follows the CSE’s launch of a Twitter handle in 2014 and a mobile application in 2013, both of which have seen a resounding response from those eager for up-to-date market information. The Facebook and LinkedIn pages hope to provide a broader overview of the professional opportunities, educational and awareness programs to be conducted by the CSE. “It is vital that investment is broad-based and retail investors both within and outside of Colombo have the familiarity necessary to trade in shares. Social media, especially Facebook, has a high rate of proliferation amongst the urban and rural demographics therefore this is an easily accessible method of reaching out to the masses,” CSE Chairman Vajira Kulatilaka said. “We believe in attracting well trained and experienced personnel, in order to serve the interests of the Sri Lankan capital market and the industry as a whole. LinkedIn being a specialised medium for professionals is therefore an ideal avenue through which we are able to attract talent. Furthermore we see LinkedIn as a viable platform for keeping professional groups informed of the various educational activities we conduct,” CSE CEO Rajeeva Bandaranaike said. The CSE hopes its social media and web presence will facilitate engagement between investors and the educational and informational functions of the CSE to ensure a vibrant retail market with well-educated investors.