Entrust celebrates 37 years of success; to list before June

Entrust Group of Companies proudly celebrated a number of noteworthy milestones in the history of the group, at a recently-held corporate function amidst the presence and gathering of distinguished dignitaries and their loyal clientele.

The group, which has created a name for itself in the financial sector of Sri Lanka, has expanded its business activities over the last decade from primary dealer activities to registered finance company business activities.

Entrust group’s main forte has been the expertise, skills, knowhow and the inbuilt confidence which, has propelled the group into venturing into different spheres of business activities in the financial sector.  The group boasts of two regulated subsidiary companies.

The primary dealership arm of the group, Entrust Securities Limited, is a licensed primary dealer appointed by the Central Bank of Sri Lanka to exclusively deal in Government securities and proudly celebrated its 11th year anniversary at the recently-held corporate function.

The company has been an active dealer in the primary and secondary market of Government securities and been a catalyst in promoting the Treasury bills and bonds amongst the investor community in Sri Lanka and abroad. Entrust Securities Limited, over the years have made great strides in the industry by gaining confidence, trust amongst their loyal clientele and also achieving remarkable growth over the last decade.  

The company has been servicing and playing an advisory role to large corporates, regulated institutions, government corporations, provident funds, co-operative societies, high net worth investors, etc., and predominated in active trading in Government securities.

In the recent past, the group also ventured into the business activities of registered finance companies sector, by acquiring The Multi Finance Company Limited,  a Central Bank regulated finance company headquartered in Kandy.

A family-owned company, founded 37 years ago, under the new management and stewardship of Entrust Limited, the company has now branched out into prime locations such as Colombo, Gampaha, Kurunegala and Matara. The directorate together with the loyal client base of the Multi Finance Company celebrated its 37th anniversary at this event, sharing its success in sustaining the company’s credibility during times of uncertainty.  It was also announced that the company would be listed on the Colombo Stock Exchange before 30 June 2011 and invited all stakeholders to be a part of the growth of the company and share its success as well.

Over the years, the Multi Finance Company has built a loyal clientele that includes large and small businesses, entrepreneurs, professionals and individuals.

The company also hopes to introduce different kinds of investments and lending instruments in the future with varying options, many of which is expected to be new, to the finance sector.

The Entrust Group of Companies is poised to face future challenges with greater confidence, as the recent uncertainty that prevailed in the financial sector, has been a testament to assess the survival of the fittest in a fiercely competitive market segment.

The group has showcased its strength and stability during difficult times and is geared to achieve greater success and venture into new areas of businesses under the guidance of the new ownership. The recent change of ownership of the group would be an added impetus to the stability of the group and enhance the trust and confidence it has build over a period of time amongst its loyal clientele and key stakeholders.