Historic Anuradhapura joins Softlogic Finance network

Monday, 30 April 2012 00:00 - - {{hitsCtrl.values.hits}}

Financial arm of thriving group Softlogic Holdings, Softlogic Finance PLC opened its latest branch in the epicentre of Sri Lanka’s cultural triangle, Anuradhapura. Softlogic Finance takes operations to Anuradhapura city with its third branch opening for the year 2012.

“Very significant in the cultural context, Anuradhapura is also one of the busiest cities in the country and is a hub of economic activities,” stated Softlogic Finance Director/CEO Mayura Fernando, speaking at the opening.

“There is a thriving internal economy centred on the spots of cultural and religious significance, connected to tourism and home grown enterprises. We believe that the bespoke financial solutions that Softlogic Finance is able to offer will be a value addition not only to businessmen but to the entire community in Anuradhapura,” he further stated.

Leading with benefit-laden fixed deposit schemes, the financier’s portfolio includes leasing, hire purchase, business and personal loans and savings accounts among others. All services are customised to requirement and deployed with the customary warm service ethic that the company has become synonymous with.

Parent group Softlogic PLC is one of Sri Lanka’s best-established conglomerates with varied interests in high-growth sectors spanning the corporate sphere and coverings areas including retail, healthcare, insurance, leisure and automobiles. Since its acquisition by Softlogic in October 2010, Softlogic Finance has succeeded in providing the strategic fit for SME entrepreneur and individual alike. Results include a steady asset base consisting of loans and advances and a fast-growing public deposit base which recently exceeded the Rs. 4.5 billion mark, growing exponentially from the Rs. 1.6 million recorded at the beginning of the last FY 2011/2012.

Branches recently opened include Jaffna and Kurunegala; a new branch in Wellawatte is in the pipe line in the coming months. Community in Anuradhapura can now access the trademark service portfolio at No. 561/11, Maithripala Senanayaka Mawatha, Nawanagaraya, Anuradhapura.