HNB Assurance first in industry to top 25,000 FB fans
Monday, 18 November 2013 00:01
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Innovative insurance solutions provider HNB Assurance PLC recently hit the 25,000 fans mark on its interactive Facebook page,
HNB Assurance’s General Manager Marketing & Distribution of HNB Assurance Lalith Fernando stated: “While launching our new corporate campaign ‘Take on Tomorrow’ we also thought of expanding our stakeholder engagement on social media in line with our new campaign to spread the message of this latest campaign to our stakeholders since we believe that social media is a medium with a great potential of engaging customers in Sri Lanka and we have taken a pioneering role in the competitive Insurance industry in Sri Lanka. We have developed a sustained approach to the medium and have been following identified global benchmarks for the Insurance industry in social media by becoming the most aggressive insurance company to hit 25,000 in a very short period of time.”
Commenting on this great start, Head of Marketing of HNB Assurance Dilshan Perera stated: “HNB Assurance sees its fan base as not merely the integer of ‘likes’ but values their active engagement and participation in competitions and daily inspirational posts that are frequently added and daily interaction is the most important part that they value the most with its potential and current customers and HNB Assurance also makes a priority to answer any queries of any kind of their valued fans and welcomes any suggestions or ideas that can improve the standard of their service quality. It is not merely a communication tool but also helps generate feedback/research and is a valued idea generation mechanism.”
HNB Assurance Facebook fans are kept updated with the company’s latest activities such as product launches, value additions, event and product promotions, news updates, branch openings, etc. Making the page even more interactive, it also conducts competitions with exciting prizes on offer. Recent promotions have included the ‘Take on tomorrow’ video sharing competitions, movie competitions, HNBA quiz competition, etc. They have also planned to launch some more exciting competitions, features and apps in the near future to engage with the current and potential customers and fans in order to become the most interactive fan page in Sri Lanka.
HNB Assurance PLC is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. HNBA is also rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD and recently won international awards for brand excellence and HR excellence and also won five main awards for its 2012 Annual Report in the award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka, ACCA Sri Lanka (Association of the Chartered Certified Accountants) and SAFA (South Asian Federation of Accountants).
