HNB Assurance hits a milestone topping 50,000 Facebook fans
Thursday, 20 March 2014 00:31
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HNB Assurance recently topped 50,000 fans on its interactive and popular Facebook page, becoming the only insurance company in Sri Lanka to reach this milestone and becoming the most active and successful Sri Lankan insurance company in the sphere of social media.
Commenting on this achievement, HNB Assurance Managing Director Manjula de Silva stated: “We’re in the midst of a digital revolution fuelled by the growth of social media and digital marketing; the future is already here in the transparency and immediacy of the social media phenomenon. We have taken a pioneering role and have become the best among the insurance companies on Facebook and other social media platforms in Sri Lanka. We have developed a sustained approach to the medium and have been following identified global benchmarks and have become the fastest growing insurance company to hit 50,000 in a very short period of time.”
The HNB Assurance FB fan page is an extremely cost efficient communication tool as well as a feedback and research tool and idea generation mechanism. It has created awareness and added value to its products and improved the service standards as well as business development in the recent past.
HNB Assurance has augmented its online channel with the launch of HNBA’s ‘eLife’ which offers the utmost convenience in obtaining a life insurance policy 100% online in four simple steps; eLife includes an array of life cover benefits a comprehensive life policy should have.
Commenting on this achievement HNB Assurance Head of Marketing Dilshan Perera stated: “It’s the perfect time to celebrate this amazing milestone, especially with another thrilling value-building landmark in social media. Our FB page has become one of the most powerful communication tools in business as it avails product information, news updates, company events, exciting competitions and novel promotions where customers can also interact and take part. The success depends not merely on the integer amount of Likes but also in the fact that our FB page actively engages with our customers. We make it a priority to answer any queries of any kind of our valued fans and appreciate any suggestions or ideas that can improve the standard of their service quality.”
“The latest FB competition is based on our new initiative ‘Liyaharasara’ which is a special tribute towards women with special benefits given especially during the month of March which is dedicated for Women. This is a stimulating quiz competition in which we ask our fans questions regarding world’s most influential women and about the ‘Liyaharasara’ initiative. Not only does this campaign engage with the customers with insights about HNBA, the winners are also able to win exciting gifts,” Perera added.
The company has also planned to launch some more exciting competitions, features and apps in the near future to engage with the current and potential customers and fans in order to become the most interactive fan page in Sri Lanka.
