HNB Assurance launches ‘Liya Harasara,’ honouring spirit of womanhood

International Women’s Day is celebrated worldwide on 8 March, in order to celebrate the special day HNB Assurance initiated a special tribute towards women by commemorating this day with ‘HNB Assurance Liya Harasara’ campaign which will be carried throughout this month. This is a special campaign to honour women in saluting the spirit of womanhood.

HNB Assurance Managing Director Manjula de Silva commented: “Women are proven to be a strong independent growing population. Even though one tends to think of insurance as something men buy, there are many families across the country depending heavily on the income provided by women in today’s work force.  “HNB Assurance has taken a prime initiative in recognising the importance of insurance for women and to salute women representing all generations of womanhood.”

HNB Assurance Liya Harasara offers special features for women who obtain a life insurance policy from the bank during the month of March. They will be rewarded with a free life insurance cover up to one million rupees.

When a husband obtains a life insurance policy his spouse has an opportunity to get a free life insurance cover up to one million rupees. Ladies who obtain motor insurance policies are entitled to a free life cover up to Rs. 500,000 and more than 100 lucky ladies will be selected for a free shopping experience from a draw, representing all HNB Assurance branches island wide.

A special promotional team will be heading towards all branches to explain the importance of Liya Harasara during March. HNB Assurance Marketing and Distribution General Manager Lalith Fernando stated that special promotional initiatives will be carried out by the company to enhance the value of this distinctive campaign targeted for women with regional level activities will also be conducted island wide throughout this month dedicated for women.

HNB Assurance is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. The bank has also been awarded ‘A (lka)’as its insurer financial strength rating and national long term rating by Fitch Ratings Lanka.  HNB Assurance recently won an International Global award for Brand excellence during World Brand Congress and was recognised for winning four main awards for the company’s annual report.