HNB Assurance unveils online Life insurance with ‘eLife’
Tuesday, 21 January 2014 00:01
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Sri Lanka’s most innovative insurance solutions provider, HNB Assurance has augmented its online channel with the launch of HNBA’s ‘eLife’ which offers the utmost convenience in obtaining a Life insurance policy 100% online, but also offers you an array of life cover benefits a comprehensive Life policy should have.
Commenting on this new online product, HNB Assurance General Manager – Life Prasantha Fernando stated: “HNB Assurance eLife is an innovative initiative from HNB Assurance designed for your convenience and flexibility. We have given our customers two insurance plans to select from. They can select between a policy with a higher life cover and no maturity payment for a lower premium or a policy with a maturity payment at end of the term for a higher premium. These plans are convenient, affordable, simple, transparent, less time consuming and are aimed at those who seek insurance covers at nominal premiums against their liabilities.”
The new policy ‘eLife’ will available from 20 January onwards, via www.hnbassurance/eLife. It is for persons aged between 18 to 60 and carries a minimum basic sum assured (BSA) of Rs. 100,000 and a maximum BSA of Rs. 3 million. This product is available to all Sri Lankan citizens residing in Sri Lanka and abroad.
Over the last couple of years, several life insurance companies have launched online term plans but what’s enticing about e- life is that it is affordable and that it can be customised for your requirement. This online insurance can be bought in four simple steps. The first step requires the customer to select the life cover and to get an estimate. Second step requires the customer to fill in personal details followed by answering few basic health questions. Fourth step requires the customer to pay their premium and to activate their Insurance policy.
Commenting on the newly launched product, HNB Assurance General Manager - Marketing & Distribution Lalith Fernando stated: “Its principal selling point is unparalleled convenience; a policyholder can navigate and complete an online application in less than five minutes using the four simple steps, any time of the day or night, seven days a week, you can choose to pay by credit card via a highly secure internet payment gateway, and, with eLife no medical reports are required and can receive his or her policy via courier within few days. Once the Insurance is bought, online policyholders can take a printout of the policy documents and receive automatic confirmation of transactions via email and SMS.”
HNB Assurance PLC is one of the fastest growing insurance companies in Sri Lanka with a network of 51 branches. HNBA is a composite Insurance company with a rating of A (lka) by Fitch Rating Lanka for National Insurer Financial Strength Rating and National Long- term Rating. HNBA is also rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance recently won an International awards for Brand Excellence and HR Excellence and also won five main awards for its 2012 Annual Report at the award ceremonies organised by the Institute of Chartered Accountants of Sri Lanka, ACCA Sri Lanka (Association of the Chartered Certified Accountants) and SAFA (South Asian Federation of Accountants).
