HSBC launches new global campaign redefining personal economy of affluent customers

Tuesday, 15 July 2014 00:41 - - {{hitsCtrl.values.hits}}

HSBC has launched a new marketing campaign for its flagship international affluent proposition Premier. The campaign reinforces the bank’s further commitment to helping its clients understand and organise their finances in the form of their own personal economy. HSBC has also revamped its Premier website www.hsbcpremier.lk with a new look and feel that further enhances the new concept. Over the last two years, HSBC has invested in its retail and digital platforms to ensure that the needs of its global Premier clients are met. The new marketing campaign highlights Premier anew to support HSBC’s strategy to grow market share and deepen client relationships. Nilantha Bastian, Head of Retail Banking and Wealth Management, said: “We are absolutely committed to growing a client-driven, needs-based business and Premier is critical to building long-term sustainable relationships to drive growth. We have put in place a number of important initiatives that strongly position Premier to provide holistic support for all of our clients ‘globally. “Since the launch of Premier in 2007, HSBC has provided leading international banking services to a growing segment of globally-minded affluent clients. As their views on wealth evolve, so have their needs. We have identified this group as the new global affluent tribe to whom, wealth means so much more than financial growth – the health of their family, the security of their homes, the legacy they pass onto the next generation, the cultural experiences that enrich their character, the passions they pursue outside of work and the ability to find a greater work-life balance. HSBC has reshaped its Premier proposition to better understand what’s most valuable to its clients and as a trusted partner, help them take control of their personal economy to meet their future aspirations.” Premier provides clients with a dedicated Premier Relationship Manager who through HSBC’s new strategic financial planning tool can ensure they understand and cater for every aspect of their clients’ needs and help them set up a financial plan in line with their financial aspirations. This was clearly demonstrated through personal training workshops on ‘lead to serve’ that was conducted for all Premier employees of the bank. Premier continues to provide international reach, round the clock attention and preferential services that recognise a client’s relationship with HSBC wherever they are in the world. These services include: nEnhanced daily spend and withdrawal limits on Premier debit cards nPreferential interest rates on personal and HSBC lifestyle car loans nEnhancement on credit limits of HSBC Premier credit cards nAutomatic Premier status in all HSBC markets nOnline banking with single access to all their HSBC accounts globally through ‘Global View’ nInternational account opening services (subject to local regulations) nEmergency card replacement within 24 hours, and emergency encashments at any HSBC branch worldwide nFee Free Premier Credit Card, supplementary cards and emergency assistance extended to the immediate family nPreferential access to a dedicated 24 hour telephone banking service nExclusive concierge service and year round credit card privileges in dining, shopping, travel, health and wellbeing, lodging, and others.