Janashakthi bags platinum for Annual Report 2012

Janashakthi Insurance’s Annual Report 2012 – ‘A Transformative Spirit’ garnered the company a global ranking of 11th and a Platinum award at the 2012/13 Spotlight Awards by the League of American Communications Professionals (LACP).

Scoring 99 out of 100 points, Janashakthi Insurance topped global giants such as Cisco Systems, Intel Corporation and Credit Suisse to claim this honour. LACP hailed Janashakthi’s ‘exceptional communication material for the high-calibre presentation in light of challenging economic conditions while also avoiding superfluous elements’.

“This year’s entry for Janashakthi Insurance, the Janashakthi Insurance PLC Annual Report 2012, proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP Managing Director.

“More than 800 entries were received for the 2012/13 Spotlight Awards, comprising submissions from nearly a dozen countries and 200 entities. Overall we find this work outstanding earning a total score of 99 out of a maximum 100 points. Our belief is that the target audience will find the level of relevance and clarity to be exceptional and exceptional respectively, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message,” she added.

LAPC awards recognise those who demonstrate exemplary communications capabilities throughout the globe. The competitions routinely include hundreds of entries from some of the most recognised organisations worldwide.

“To stay abreast of the competition we constantly strive to deliver the correct message to the correct parties. In addition, we remain true to our core values of transparency, effective communication, integrity and accountability. I believe that the award winning Annual Report – ‘A Transformative Spirit’ manifests these values in its content and presentation. As a company, we are truly humbled and honoured by this accolade,” stated Bertal Pinto Jayawardene, GM Finance and Planning of Janashakthi.

LACP has a strong reputation for its narrative evaluation services, which focuses on a three-dimensional analysis of communications materials and campaigns. Accordingly, the Janashakthi Annual Report was recognised for the clarity of the message, outstanding narrative, ingenious visual design that collaborated with the message, creativity and the level of relevance.  “The Annual Report 2012 – ‘A Transformative Spirit’ was built around the theme that our customers, stakeholders and we ourselves know that the fabric of our existence must be an unbreakable one. Our journey is a seamless design of many threads, colours, truth, simplicity, collaboration, innovation and accountability,” concluded Prakash Schaffter, Managing Director of Janasahakthi.

The transformative spirit theme captures the idea of a local giant gearing up to be world class. The report designed by Copyline also launches a new corporate identity look feel and guidelines set by JWT. An inset in the report best epitomises the spirit of the design of this outstanding performance report: “Purpose makes practice. Here at Janashakthi, we have a clear vision for the future and into the fabric of our being we stitch the dream to be the largest, fairest, the most accessible and most accountable insurance company in the country. Our people, our work ethic and our enthusiasm compose the different patterns and vibrant hues that by deed, by product and by service we weave ever incremental value delivery. We will continue to add to the length and breadth of this weave with innovation and vitality.”