Janashakthi clinches award at Global Brand Excellence Awards 2016

Janashakthi Insurance PLC was awarded the Brand Excellence Award in ‘Banking, Financial Services and Insurance’ category at the Global Brand Excellence Awards 2016 held recently in Kuala Lumpur, Malaysia, reaffirming its position as a leading Insurance provider in Sri Lanka. Significantly, the company is the only Sri Lankan Insurance provider to secure the internationally acclaimed award. An endeavour of the World Brand Congress (Asia), the annually conducted Global Brand Excellence Awards recognises brands for its brand equity and performance, strategic market positioning, creation of customer value, innovative marketing campaigns and its vision for CSR and Sustainability. The award recognised Janashakthi’s efforts at establishing its brand identity through the use of various communication channels, reiterating the company’s promise of protection, peace of mind and service excellence over the years. “We are pleased and honoured to be the only Sri Lankan Insurer to be awarded for Brand Excellence at the Global Brand Excellence Awards this year. The award is a testament to the tireless efforts and bold choices made by our team to ensure the effective implementation of our brand strategy in delivering high quality service to meet customer expectations on a daily basis. Further bolstered by recognition on a global platform such as this, we will continue resolutely on our journey of lighting the lamp of insurance in every home and work place,” said Jude Fernando, Chief Executive Officer of Janashakthi Insurance PLC.