Janashakthi highest awarded in insurance at SLIM Brand Excellence Awards 2011

Janashakthi Insurance PLC clinched dual honours at the glittering SLIM Brand Excellence Awards 2011, thus becoming the only insurance company in Sri Lanka to win the highest number of awards at this prestigious event. It won the Silver for ‘Service Brand of the Year’ and a Bronze for ‘CSR Brand of the Year’.

Janashakthi’s Head of Marketing Paddy Weerasekera hailed this as a sincere endorsement of Janashakthi’s efforts in brand building and its CSR activities.

“We’re proud to be the only insurance company in Sri Lanka to enjoy a dual victory at the SLIM Awards. This we attribute this to our underpinning brand propositions; the unmatched quality of our service and the creation of greater value via constant investment in brand building. Coupled with this are our constant CSR efforts through which we make a change in the lives of the people of the community we work in. Our team is delighted and deeply honoured with this national recognition. It inspires us to out-better ourselves in the years to come,” he said.

Janashakthi prides itself in the quality of its service excellence to the nation and the many firsts it has given the industry. Among them was the revolution it created last year with the launch of yet another industry first – ‘Full Option Vehicle Emergency Policy’ – Sri Lanka’s first-ever 24-hour vehicle breakdown policy. With its wide ranging facilities and services, this Full Option Vehicle Emergency Policy blazed a trail and emerged as one of the best-ever products Sri Lanka’s insurance industry has seen in recent times.

Its innovative ‘My Car, My Home, My Life’ product coupled home and life and made headlines as an industry first. It is also the only insurance company in Sri Lanka to have its own Repair Service. The Full Option Auto Centre recently completed six successful years with a record of over 6,000 vehicles repaired and brought back to mint condition during this period. Janashakthi Life Unlimited is a unique and revolutionary insurance product which provides free lifetime hospitalization, life and accident protection to the policyholder entirely free of charge even after the policy matures.

Janashakthi’s CSR has nation building as its core concept. It covers a wide range of areas such as sports, safety, education and community service and development.

“As a corporate citizen, Janashakthi is delighted to be of continuous service to people of this country. We are convinced that the true hallmark of a responsible corporate citizen is giving back to society. This forms the basis for all our people-oriented activities and we are indeed proud of it,” Weerasekera added. With an islandwide network of over 100 branches, it offers 24/7 customer care service and has also been actively involved in road side assistance at major events such as the Kataragama and Kandy Perahera, Hikkaduwa Beach Fest, Anuradhapura and Mihintale Poson Festivals and the Madhu Feast, etc. Janashakthi also exercises its social responsibility as a corporate entity by becoming involved in several social projects. Among them was a program for the safety of people at pedestrian crossings and other social responsibility projects such as tsunami aid programs in collaboration with the UN Habitat, cycle reflector project, safe bottle lamp, street name boards, signage at hospitals and historical locations, medical camps in rural areas, sports sponsorship including sports such as cricket, hockey, sailing, golf, squash, etc.

Good corporate governance has established the image of the company as a socially responsible entity, delivering greater and consistent value to customers, employees, shareholders and the country at large during the 17 years of its service to the nation.