Monday, 21 October 2013 00:00
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In 2013, Janashakthi opened five new branches and relaunched seven more to streamline its business process and to further strengthen the company’s relationship with its customers. As a leading insurer with the third biggest branch network in Sri Lanka, Janashakthi has been able to reach all corners of the country. The company opened new branches in Athurugiriya and Hyde Park in the Western Province, Elpitiya and Galle in the south of the island and Manipay in the north of Sri Lanka.
“Janashakthi caters to all segments of society that is the reason our network is spread wide across the island. Our focus is continuous improvement and to offer the best for our customers in terms of services and facilities. Our approach to business stems from our core values of being a customer-driven organisation that strives to be transparent, ethical and professional in all our dealings. In short, we would like to inspire confidence in our customers and employees alike in our services and truly keep our brand promise to them. In order to do this, we need to get closer to our customers and integrate our business process to strengthen transparency and efficiency. With this aim in mind we began reconstructing our branch network,” said Janashakthi Insurance Managing Director Prakash Schaffter.
For the first time in the Sri Lankan insurance industry, Janashakthi enabled individual branches to perform their business dealings independently. “We staffed each of these branches with well-qualified, knowledgeable and talented employees. They are capable of handling business processes independently. As our working system runs on a single, integrated IT platform, the Head Office monitors all business dealings to ensure transparency,” added Schaffter.
“Local branches are the first point of the company’s contact with the customer. Therefore, we need to make sure that these branches uphold company values and contribute to a sustainable business process that benefits both the customer and the company,” said Head of Branch Operations Sandun Gunasekera.
“Once you have all branches operating in line separately, it is easier to follow the regulations and improve the quality of service. This allows the company better data protection options and a clearer process to avoid money laundering,” Gunasekera added.
To ensure maximum benefits to customers, Janashakthi conducts feasibility studies in each branch area. This way all branches are able to customise their services and perform more efficiently.
Striving to continue this high standard of service, the company recently deployed a home grown integrated IT platform to streamline all stages of business process, and to create a paperless office environment. Backed by a user friendly interface and a customisable process, the Janashakthi IT platform allows customers and employees alike to easily navigate pages, gather information, analyse data online and perform transactions.
“With this new system in place, all the branches in our network can complete and issue accurate policy documents within 20 minutes,” explained Gunasekera.
“We are committed to creating environmentally-friendly, safe, state-of-the-art office spaces to ensure that our customers and employees profit from our endeavours. As we have already experienced, this contributes to maintaining a sustainable and profitable business,” he concluded.
At present, Janashakthi Insurance has a branch network of 112 branches.
