Janashakthi wins ‘Business Innovation Award’ at Asian Leadership Awards

Wednesday, 28 September 2011 00:10 - - {{hitsCtrl.values.hits}}

Janashakthi Insurance PLC was last weekend crowned with the acclaimed ‘Business Innovation Award’ at the prestigious Asian Leadership Awards held at the Taj Palace Hotel in Dubai.

The ALA Awards recognises achievers, super achievers and future business leaders and showcases the best of the best from Asia. It highlights, recognises and rewards their ability to steer their businesses through turbulent times, applying the best of business modules to manage and keep their missions afloat.

Janashakthi’s Head of Marketing Paddy Weerasekera said: “This superlative achievement is no doubt a result of our breakthrough New Product Developments, innovative channel developments and service enhancements which have set new standards in the insurance industry. Needless to say we’re both elated and humbled by this accolade where we have been lauded by an international jury.”

He said that Janashakthi was particularly honoured by this recognition. “Here is a fully home-grown brand winning from among top international brands. This international recognition has been due to our aggressive marketing and brand management strategies which were harnessed to secure market share and thereby enhance customer and shareholder value,” he added.

The ALA Awards are hosted by Asian Confederation of Businesses and supported by Stars of the Industry Group. Its strategic partners are CMO Asia, CMO Council and World Brand Congress.

The ALA Awards is dedicated to high level knowledge exchange through thought leadership and peer networking among decision makers across industry segments in Asia. Nearly 150 senior leaders and decision makers attended the gala awards ceremony besides bureaucrats from various countries and government officials, thus enabling sharing of knowledge and experiences.

Last month Janashakthi clinched top honours at the recent second CMO Asia Awards for Excellence in Branding and Marketing with the ‘Award for Brand Excellence’ in the Banking, Financial Services and Insurance category.

It also holds the singular honour of becoming the only Sri Lankan insurance company to be recognised in this category at the CMO awards which were recently held for the second consecutive year and was represented by several countries across Asia spanning from Australia to the Middle East.

Janashakthi clinched triple honours at the glittering SLIM Awards 2010, thus becoming the only insurance company in Sri Lanka to win the highest number of awards in the service category at this event. Continuously winning an array of local and global awards, Janashakthi continues to create value for customers in its trail blazing path in Sri Lanka’s insurance industry.

Good corporate governance has established the image of Janashakthi as a socially responsible entity, delivering greater and consistent value to customers, employees, shareholders and the country at large during the sixteen years of its service to the nation.