LB Finance partners zMessenger for integrated mobile service portfolio

Friday, 22 June 2012 00:23 - - {{hitsCtrl.values.hits}}

Reputed financier LB Finance is set to improve upon their already strong technological platform with its latest tie-up with zMessenger, an integrated Mobile Marketing strategist. With up to 41 years in the industry, LB Finance has a strong tradition of adapting proven financial tools to modern demands via technology and innovation.

LB Finance Managing Director Sumith Adhihetty (left) exchanges the agreement with zMessenger CEO Jayomi Lokuliyana. Others from left are Roshan Jayawardena, Senior Manager – Marketing and Chethana Kanhandugoda, Assistant General Manager – IT from LB Finance and Wasula Rathnayake, Head of Mobile Marketing and Business Development, Suraj Randel, Manager – IT and Chathuranga Wickremarachchi, Senior Executive – Sales and Marketing from zMessenger

“We believe that joining with a strong partner like zMessenger, a long-standing entity in the mobile marketing sphere, is a move in the right direction,” LB Finance Managing Director Sumith Adhihetty said. “They will be providing the necessary services to better integrate our customers with up-to-date information and knowledge,” he added.

zMessenger is an integrated mobile marketing company specializing in planning, creating and executing effective mobile marketing. The LB Finance database of customers will be able to receive updates regarding new developments with their financier such as rate changes, branch additions and new promotions and deposit schemes. “All this would add value to their personal finance experience,” Adhihetty said.

LB Finance clocked in steady results at the end of Q1 of 2012, with stable increases shown in Public Deposits, Asset base and Profits. The company also recently celebrated 41 years in the financial sphere, with a Blood Donation Campaign spearheading their anniversary celebrations. The newly acquired service will complement not only LB’s financial portfolio but also its spate of new developments, helping customers maximise on the rapid improvements.

LB Finance deals primarily in fixed deposits, leasing and hire purchase facilities, and also includes factoring, margin trading, power drafts, gold loans, microfinance and Islamic finance in its portfolio.