Friday, 10 October 2014 09:59
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At a simple ceremony held at Standard Chartered’s Head Office, Mahela Jayawardene, cricketing legend and national icon for sportsmanship signed, on to endorse the bank.
Mahela will lend his voice and image rights on occasion to enhance the bank’s corporate social responsibility activities and business development. This very unique arrangement will serve to highlight social issues and product introductions with greater community appeal.
Anirvan Ghosh Dastidar, Chief Executive Officer, Standard Chartered and signatory to the agreement, said: “Mahela is an inspiration not only because of his prowess as an international cricketer and sportsman, but also because his success and achievement sit so lightly on his shoulders. Standard Chartered is privileged to be associated with such a personality and we hope the relationship will grow to be a meaningful one for us all.”
Jayawardene who took time off to speak to some star struck employees, speaking to a small gathering and thanking the bank for the opportunity, said: “I am honoured to endorse Standard Chartered. I am looking forward to working with the bank in the years to come.”
At Standard Chartered, sustainability is integrated into the way in which the bank carries out its business, and the Brand and Marketing team will look forward to working with Mahela to raise the impact of its CSR initiatives.
Promoting the social and economic wellbeing of communities is a critical component of Standard Chartered’s strategy to support sustainable development in Sri Lanka. Sports and education build skilled and productive communities and improves livelihoods and Jayawardene will be an incomparable spokesman for such deserving objectives.
