‘Make the rest of your life the best of your life’ with Union Bank

Union Bank recently launched a corporate campaign under the theme ‘Make the rest of your life the best of your life’. Launch of this fully integrated communication campaign is an integral part of the Bank’s ongoing efforts to position itself as a fully-fledged commercial bank that is rapidly progressive.

Union Bank Director/CEO Indrajit Wickramasinghe stated: “The campaign will support to enhance awareness for the Bank amongst its preferred target audiences and transform and strengthen its position as a key player. It also supports Union Bank to create a distinctive and differentiated positioning which is pivotal to emerge as a leader in a highly competitive industry.”

He further stated that the campaign will result in the brand to be current, relevant and top of the mind amongst a larger base of people.

The campaign is targeted at the bank’s key customer segments which include retail, SME and corporate sectors. The theme of the campaign is based on the platform that Union Bank motivates people to seize every opportunity. As such the key campaign line ‘Make the rest of your life the best of your life’ is applicable to all its audiences who envision success, be it an individual or an entrepreneur.

Union Bank has seen rapid progression in its development initiatives. The launch of a new outlook to its head office and branches has redefined the banking experience for customers. The introduction of 15 offsite ATMs during 2015 has further enhanced banking convenience. Several new products will also be launched shortly enhancing the bank’s product portfolio.