Melsta Regal Finance to focus more on rural communities says new CEO

New kid on the block Melsta Regal Finance Ltd., will roll out its operations in a more aggressive manner in 2013 with a special emphasis on rural community.

“Melsta Regal Finance will facilitate relationships through a wide spectrum of individuals and organisations to enable and facilitate growth and development with special focus on rural communities. We will promote financial literacy while providing innovative and progressive corporate financial solutions that make doing business with us easy and hassle-free,”  said Nishaman Karunapala, who was appointed as CEO recently.

He further went on to state that the company will activate its service offering in stages. Operations will commence in Colombo and branch out island-wide in 2013. Melsta Regal Finance Ltd., is a new player in the financial services industry with a vision to bring forth the dawn of a new era in financial convenience. The specialty of Melsta Regal Finance is that its services will be available to every eligible person through facilitative relationships in an enabling and cooperative environment.

Karunapala, an industry expert with over 20 years to his credit also serves as the Director of the Board.

He holds an MBA in banking and BSc business administration degree from the University of Sri Jayewardenepura, is a Certified Management Accountant (Australia) and holds an advanced diploma in management accountancy from the Chartered Institute of Management Accountants.

He served as the Chairman of the Leasing Association of Sri Lanka (LASL), a Director of the Credit Information Bureau (CRIB) and Council Member of the Sri Lanka Institute of Credit Management and the Ceylon Chamber of Commerce.

His extensive working exposure covers the areas of financial management and accounting, credit evaluation, recoveries, operations, marketing, debt factoring, leasing, treasury management, corporate planning, project financing and general management.

Melsta Regal Finance Limited is a fully owned subsidiary of Melstacorp Limited. Melsta Regal Finance limited is backed by Melstacorp, a 100% owned subsidiary of the AAA rated Distilleries Company of Sri Lanka PLC, one of the 10 largest listed companies of the Colombo Stock Exchange.

Karunapala added, “The guiding corporate philosophy is to help people realise their aspirations and achieve happiness through financial convenience. Thereby, a business or an individual would realise their financial needs and aspirations through our customised financial solutions. They would be in safe hands with Melsta Regal Finance.”