Nations Leasing launches brand campaign 2013

Nations Leasing, the leasing arm of Nations Trust Bank PLC, recently launched a new advertising campaign. This campaign is a continuation of the theme embarked upon last year primarily with the intention of repositioning Nations Leasing as a financier of commercial vehicles and equipment. The secondary purpose of this campaign is to emphasise its geographic presence outside the Western Province.

Dinesh Yogaratnam, Manager Marketing – Leasing, Nations Trust Bank PLC said: “This year’s campaign has taken a fresh new approach by using an animated cartoon character of the popular artist Sunil Perera of Gypsies, While continuing our dominance in the personal vehicle segment we intend to continue with the very aggressive entry into the commercial vehicle market as well as into the financing of two and three wheelers.  We want to be a business enabler working closely with the SME sector by being a catalyst in spurring the growth of our economy.”

Yogaratnam added: “We will continue to grow in the regions. This campaign which has been developed with a very clear and simple message to the customer will no doubt help us in when we enter those new markets.”