NDB awarded international accolade for brand excellence

Tuesday, 31 July 2012 00:47 - - {{hitsCtrl.values.hits}}

NDB was presented the Award for Brand Excellence in Banking and Financial Services category at the CMO Asia Awards held recently in Singapore.

NDB was the only Sri Lankan bank to be recognised at the CMO Asia awards, held for the third consecutive year on 19 July at the Park Royal in Singapore. NDB Marketing Manager Romesh De Silva accepted the award on behalf of the bank at the prestigious ceremony attended by over to 200 distinguished business leaders and senior decision makers in the spheres of marketing and branding in the region.

Asia Awards for Branch Excellence are adjudged by the Global Research Cell of the CMO Council, which identifies brands that perform within their respective markets based on market dominance, brand longevity, goodwill, customer loyalty and market acceptance. The CMO Council is an international organisation representing 25 countries and is dedicated to high level knowledge exchange through Leadership and Networking amongst senior Chief Marketing Officers (CMOs) and Brand Decision Makers across industry segments.

NDB began operations as National Development Bank of Sri Lanka over 30 years ago, as a bank that caters to the financial needs of the development of industry, commerce and other business ventures. Today NDB has made great strides in transforming itself from a single product, credit line dependant development bank to a fully fledged universal bank. The Bank’s strategic marketing initiatives have paved the way for NDB to become one of Sri Lanka’s well established brands, within a short period of time. With its aspiration to become a house-hold brand in Sri Lanka, NDB continues to build its brand through innovative financial solutions, superior service standards, strong partnerships, an extended branch network and caring for the community through its sustainability efforts.

Today as a Group NDB provides universal banking services and has positioned itself as a well integrated financial solutions provider that can cater to diverse financial needs from end to end. NDB remains committed towards enriching the lives of their customers by helping them achieve their lifestyle goals through a range of tailor made products and services. Whilst offering a wide spectrum of SME financing, project financing, corporate banking and retail banking facilities, it is also the leader in providing a wide gamut of innovative capital market solutions in the areas of investment banking, stock brokering and wealth management in Sri Lanka as well as in Bangladesh. NDB’s comprehensive financial services portfolio positions the bank as a lead player in the unfolding economic rejuvenation being witnessed in Sri Lanka.