NDB introduces innovative knowledge-sharing through NDB e-Digest

Friday, 10 April 2015 00:00 - - {{hitsCtrl.values.hits}}

The winner of the NDB Facebook promotion for Valentine’s Day Ranga Piumal Suriyage receiving his gift from NDB Manager Marketing Lanka Averiwatte NDB recently introduced ‘NDB e-Digest’, the first e-newsletter in the industry that features useful lifestyle and banking related content. The newsletter is a bi-monthly issue despatched via e mail, to those who have subscribed. NDB e-Digest aims to share useful financial and lifestyle advice that would benefit the readers while keeping them up-to-date on the recent developments of the bank’s products and services. The e-newsletter encapsulates valuable content in an attractive viewer-friendly format, while the readers will be able to refer to more details of such content via NDB’s digital interphase www.ndbdigital.com – which hosts a gamut of finance and lifestyle related editorials along with interactive content such as games for kids, advice for young parents as well as higher education tips for teenagers. NDB e-Digest is part of the bank’s continued efforts to create a stimulating space for its clients to directly engage with the bank. Other interactive platforms in which NDB engages with its online community includes Facebook, Twitter, LinkedIn, Instagram and YouTube. The bank makes use of these platforms to meaningfully engage with customers and all those interested in the brand; keeping them engaged with innovative content such as games and promotions while sharing useful information daily. Facebook is often used as a medium to share intimate experiences and seasonal celebrations with the fan base. For instance, NDB celebrated Valentine’s Day with its fans by requesting them to leave comments about why they cherish their significant other. The promotion was received with much enthusiasm, enabling one lucky winner to walk away with a fully paid weekend getaway at one of the leading hotels in Passikudah. More recently, NDB launched a Facebook campaign to observe earth-hour, in a bid to encourage thousands of fans to get meaningfully involved in this green initiative. Similarly, the bank strives to makes use of its social media platforms to create and share useful knowledge with its followers, such as tips on saving money and natural resources, environmental advocacy, investment advice etc. NDB has made great strides in its social and digital media engagement and this success has been further established with regional recognition received last year; when the bank was presented with two awards at CMO Asia Awards for Excellence in Branding and Marketing under the category of the ‘Best use of Facebook’ and ‘Best use of Social Networks’. NDB Facebook page is one of the fastest growing pages in the industry with a fan base that exceeds 130,000, and is the second most viewed page in the banking sector with an average PTA (People Talking About) over 10,000. NDB has continuously strengthened its position across popular social media platforms including Twitter, LinkedIn, Youtube and Instagram; sharing educational and stimulating content. The social and digital media presence of NDB complements the bank’s broader communications strategy that aim to educate and effectively engage with the bank’s diverse clientele.