NDB joins hands with Softlogic Retail outlets to offer Western Union services

From left: Softlogic Retail Manager Marketing Shawinda Nelson, Softlogic Retail Head of Business Development Induka Perera, Softlogic Holdings Group Director Marketing Desiree Karunaratne, Softlogic Retail CEO Nasser Majeed, NDB CEO Rajendra Theagarajah, NDB Vice President Institutional Banking Raj Aboobucker, NDB Assistant Vice President – Correspondent and Institutional Banking K. V. Vinoj, NDB Assistant Vice President – Marketing SanjayaSenarath and NDB Manager – RemittanceMarketing and Operations ManjeeveAbeysundera

NDB,a principal Agent of Western Union,has recently signed up Softlogic Retail Ltd. to offer Western Union Money Transferservices through their full channel of Softlogic and Softlogic Max stores which retail a range of world renowned consumer electronics brands across the island.

Through this relationship, NDB hopesto further advocate the use of the Western Union Money Transfer service which is a fast, reliable and flexible mode totransmit money across borders, making it more accessible for its customers. 

Softlogic is a leading player in the consumer durables segment, holding authorised distributorships for several well-known brands, such as: Panasonic, Samsung, Whirlpool, Candy and Dell in its portfolio. With its 230 showrooms plus strong retail presence spread across the country, this makes a perfect fit to bring more access to customers who wish to receive money via Western Union services. 

Speaking on this tie-up, NDB CEO Rajendra Theagarajah commented: “NDB is committed to bringing its customers convenience while offering great value.  We believe that tying up with Softlogic Retail Pvt Ltd is a great initiative, and our customers will be exposed to greater convenience and accessibility. It is indeed a pleasure to join hands with Softlogic Retail and believe that Western Union® services will now be even more easily accessible to customers through Softlogic’s strong presence of 230 outlets island-wide with high recognition in the market.”

Softlogic Retail Ltd. CEO Nasser Majeed commented: “Softlogic is extremely pleased to enter into this tie up with NDBto offer Western Union services. Softlogic has long felt the need of its client base totransact their money via a reliable and reputable service. With our retail network spread throughout the country, we are readily reachable by Western Union users who are looking for a convenient destination. As Sri Lanka’s most dynamic and modern retail chain with leadership in mobile and ICT, Softlogic will endeavour to provide more retail services to its discerning customers.”