NTB, American Express celebrate 10 years of successful partnership in Sri Lanka
Monday, 2 September 2013 00:00
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Nations Trust Bank and American Express announced the successful completion of 10 years of the Nations Trust Bank American Express Credit Cards, launched in 2003 for the Sri Lanka market.
In keeping with the 10 year celebratory theme, Nations Trust Bank has introduced a special promotion for their card members. The promotion, which starts from 1 September 2013, guarantees a cash back reward of Rs. 10,000 on a minimum spend of Rs. 4,000 a day for any 20 days during the month of September or a guaranteed cash back reward of Rs. 5,000 on a minimum spend of Rs. 2,000 a day for any 20 days in September.
The offer is valid at supermarkets, fuel stations, clothing and retail stores, restaurants as well as utility bill payments. The card member simply needs to use their Nations Trust Bank American Express Credit Cards anywhere for any 20 days along the applicable spend criteria to avail this offer.
Renuka Fernando, Chief Executive Officer of Nations Trust Bank, said: “We enjoy a strong partnership with American Express and are pleased to complete 10 years of our successful engagement. The cards business is a vital component of our bank’s growth strategy and we are confident that through our association with American Express, we will continue to offer our customers the best in class products and services. As Nations Trust Bank embarks on its next decade with American Express, we pledge to continue to unveil product and service enhancements that ensure card members lead a life of reward, recognition and privilege. We are committed to creating value to our American Express card members by leveraging merchant partnerships and harnessing the latest technological innovations.”
Commenting on the 10-year celebrations, Pranav Barthwal, Vice President and General Manager – Global Merchant Services, American Express Banking Corp., said: “We are delighted to celebrate this significant milestone with Nations Trust Bank. The combined and complementary strengths of American Express and Nations Trust Bank have been instrumental in growing the cards business in Sri Lanka. The Sri Lanka market offers excellent opportunity, and we look forward to continue our partnership with Nations Trust Bank to deliver premium value and service to discerning customers.”
Launched in 2003, the Nations Trust Bank American Express Cards portfolio are targeted at high net-worth individuals who value travel and lifestyle benefits, and have offered card members in the Sri Lankan market a comprehensive range of value services over the last 10 years.
Beginning with the launch of the American Express Gold Credit Card and the American Express Green Credit Card in August 2003, the bank established new benchmarks for service excellence and product benefits. Continuing this endeavour, the American Express Credit Card was unveiled in August 2004 to offer a vast range of products to card members and provide access to American Express services while the American Express Corporate Cards were introduced in 2006 to provide customisable expense management solutions.
The SriLankan Airlines Platinum American Express Card was launched in 2009 to provide premium rewards to frequent fliers. The ultra-exclusive American Express Platinum Credit Card was unveiled in 2011 to offer an uber exclusive experience to high net-worth individuals, truly commensurate with their lifestyle.
The bouquet of services that have been offered to card members in Sri Lanka for the past 10 years include global acceptance, access to American Express Membership Rewards, a range of insurance benefits, emergency support services and access to over 1,700 American Express Travel service offices in 130 countries and more than 550,000 ATMs worldwide.
