People’s Bank launches Sri Lanka’s first green banking initiative for youth through ‘YES’

Thursday, 2 July 2015 00:16 - - {{hitsCtrl.values.hits}}

A pioneering initiative by the foremost banker to encourage Young Executive Savings

PBank-Yes People’s Bank launched Sri Lanka’s first green banking initiative under its youth-friendly brand, the Young Executives Server (YES) Account at the Ananda College, Kularatne Auditorium recently. People’s Bank Chairman Hemasiri Fernando is seen at the inaugural event during the launch of the YES Facebook page targeted for young account holders. Chief Executive Officer/General Manager N. Vasantha Kumar, Head of Marketing Deepal Abeysekara and Deputy General Manager (Retail Banking/Development Co-operative) Renuka Jayasinghe are also seen

People’s Bank recently announced the introduction of Sri Lanka’s first ever eco-friendly savings product for the youth under the brand name Young Executives Server also commonly known as ‘YES’. The ‘YES’ account which has sustained a major share of youth to promote savings across Sri Lanka, is now designed to offer paperless banking services starting 2 July. The account is expected to encourage the young generation to preserve the environment with minimal usage of paper, thereby leading the way for more a sustainable future in times to come.

Under the concept ‘Go Green with Yes’, accountholders will no longer receive any correspondence via paper but will be encouraged to obtain all their banking services electronically. This includes bank e-statements, increased use of debit and credit cards, availing themselves of banking services through mobile and internet banking and other means of paperless communication. Marking the bank’s commitment towards operating as an environmentally friendly organisation, People’s Bank hopes to popularise the theme further by converting most of its banking services to be electronically accessible.

Speaking about the introduction of this concept People’s Bank Head of Marketing Deepal Abeysekara said, “Green Banking as a concept is a proactive and smart way of thinking with a vision to reduce the carbon footprint in the country. As a socially responsible financial institution, People’s Bank understands that to fully embrace this concept, a paradigm shift in thinking about business and finance is required and the introduction of a method to sustain a green environment has encouraged many of us to offer more digitally friendly services which not only is convenient but reduces the carbon foot print across the globe significantly. We warmly invite the youth of Sri Lanka to join with us and experience green banking, thereby securing a sustainable future for all.”

To better engage with the youth about this concept, People’s Bank has also introduced a Facebook page for ‘YES’ account holders on which benefits of the ‘YES’ account will be highlighted along with up to date coverage on activities carried out by the bank. The page will also serve to educate the youth on the green concept by providing them with real facts about paperless banking.