People’s Bank wins ‘Service Brand & Banking Service Provider of the Year’ for 10th time at 2016 SLIM

In a one-of-a-kind achievement, People’s Bank has been awarded ‘People’s Service Brand of the Year’ and ‘People’s Banking Service Provider of the Year’ for the 10th consecutive time at the SLIM Nielson People’s Awards 2016 held at Waters Edge, Battaramulla recently. This is a breakout performance and a significant achievement for any corporate entity across all sectors and further reinforces People’s Bank’s impressive brand credentials. 

People’s Bank Head of Marketing Deepal Abeysekara receiving the Service Provider of the Year award along with his marketing team

SLIM Nielson People’s Awards are judged by people from across the country, who have repeatedly identified People’s Bank as the most popular and preferred brand over an entire decade. The SLIM Nielson People’s Awards are the most credible and highly coveted professional awards in the corporate sector and winning these high profile awards consistently for 10 years reflects the strength and stability of People’s Bank. 

Commenting on this outstanding triumph, CEO/GM N. Vasantha Kumar expresses his gratitude to the people of the nation for placing their faith in People’s Bank and selecting it repeatedly as winners in the two categories of People’s Service Brand of the Year and People’s Banking Service Provider of the Year. “This triumph belongs to our people; our employees, who are passionate about achieving our corporate goals and objectives whilst driving imaginative and innovative new concepts in banking and sustainable operations. Our customers too need recognition for their continued support. This award proves we are the strongest brand in the service sector and that in fact we dominate all sectors in service levels,” he said.

“Our recently revealed five-year strategic plan for future growth will see us expanding exponentially in order to achieve our 2020 profitability targets, thereby securing our position as the undisputed market leader in the financial services sector. By aiming to become the most digitalised bank, People’s Bank, which is also one of the highly profitable banks in Sri Lanka, hopes to bring a new level of convenience to its customers whilst reducing its carbon footprint and levels of energy consumption. I am proud to state that People’s Bank is dedicated to empowering the people of Sri Lanka while continuing to serve and meet the needs of all our stakeholders.”

The bank is continually sharpening its customer focus so as to reach a wider spectrum of customers while providing customer-centric services. People’s Bank boasts a loyal customer base of 16 million who are reached through 737 branches and connected to a network of over 2,500 ATMs in order to deliver greater convenience and ease for customers. 

Meanwhile, People’s Bank has embarked on a powerful sustainability journey to measure, manage and mitigate its environmental footprint by launching a formal Environmental Sustainability Policy, which will guide the institution to achieve its aspirations for a greener future through focused environmental management initiatives. This is being achieved through collaboration with Sri Lanka’s foremost provider of Integrated Sustainability Solutions, The Carbon Consulting Company. People’s Bank has always led the banking and financial services industry and this powerful sustainable focus promises to propel the bank to the next stage of sustainable growth in its lifecycle.

People’s Bank Channel Management Deputy General Manager Boniface Silva receiving the People’s Service Brand of the Year award with the rest of the team

People’s Bank has partnered with IBM and Sri Lanka Telecom (SLT) to launch the first phase of its digitalisation drive to enable it to deliver a new level of service to its customers, whilst revolutionising the banking sector. Having always played a pivotal role in the economic development of Sri Lanka, People’s Bank will continue to be an economic driver and spearhead financial inclusivity by providing a wider segment of the population with access to high quality banking facilities and services.

Rewards and recognition have been aplenty. The bank recently received the ‘Best Banking Group’ and ‘Most Sustainable Bank’ awards at the prestigious World Finance Banking Awards in 2015. The reputed international financial and business magazine, The European, also recently honoured People’s Bank for serving Sri Lankans for over five decades and enabling them to meet their financial and banking needs.