PwC ranked second most powerful brand in the world

Brand Finance (www.brandfinance.com), the world’s leading independent brand valuation and strategy consultancy, has ranked PricewaterhouseCoopers (PwC) as the second most powerful brand in 2015, receiving a top score of AAA+ on the Brand Strength Index (BSI). 

BSI is calculated through a number of factors, including emotional connection, financial performance and sustainability. PwC became second to Lego followed by Red Bull, Unilever, McKinsey, Burberry, Rolex, L’Oreal, Coca Cola, Ferrari, Nike and Disney.

The most powerful brand is recognised and awarded as per marketing investment, brand goodwill accumulated with customers, staff and other stakeholders and the impact of those factors on business performance.