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Friday Nov 15, 2024
Monday, 19 May 2014 00:00 - - {{hitsCtrl.values.hits}}
Their global partner network spreads across the globe, facilitating loyal currencies in many countries and platforms. By tying up with Infinia, Sampath Cards hopes to reward its customers with an unmatched loyalty program, which extends above and beyond what is being currently offered to credit cardholders by banks in Sri Lanka.
Over the years Sampath Cards have followed the strategy of offering cardholders real value deals with no hidden costs or conditions. This reiterates the Sampath Cards positioning as the ‘Responsible Choice’. By living up to its promise, Sampath Cards offers great value deals throughout the year, with special offers during the festive seasons. Their credit cardholders enjoy unbelievable discounts at clothing stores, at electronic outlets and at supermarkets, at restaurants and at hotels, on airline tickets, insurance and even healthcare.
As a result, their cards have earned popularity and high usage amongst credit cardholders. The new affiliation with Infinia marks the momentous leap of its offering to the next level. It opens up opportunities and possibilities never before experienced by Sri Lankan credit cardholders in the form of an internationally acclaimed loyalty program.
Commenting on the signing of the MOU between Sampath Bank PLC and Infinia Services and Solutions, Sampath Bank PLC Managing Director Aravinda Perera said: “With this strategic alliance we intend to reward our credit cardholders for their loyalty towards the bank. The program is planned to provide many avenues for both loyalty points accumulation and redemption. Unlike any other loyalty programs, Sampath Bank cardholders will experience the luxury of accumulating and redeeming points at numerous airlines, a multitude of high- end international hotels and a host of products and services as well as many leading local retail partners.”
“This is another step towards offering our loyal customers real value deals,” added Tharaka Ranwala, Deputy General Manager – Marketing and Business Development at Sampath Bank PLC. “We constantly improve and upgrade our services in keeping with global trends. We are indeed proud to be the first bank in Sri Lanka to extend the added advantage of a superior loyalty scheme to our customers.”
Infinia Services & Solutions is managed by an experienced and versatile team of professionals with extensive knowledge. They boast of best in breed understanding of loyalty management, operations and financial know how with an exclusive focus on customer relationship management. Developing on their successful launch of award winning loyalty and reward programs in over nine countries across the globe, Infinia Services and Solutions, driven by their strong values and strong infrastructure, specialises in rewarding and understanding the spending habits of customers.
Prashant Khattar, Managing Director of Infinia Services and Solutions said: “Infinia Services and Solutions, since its inception in 2011, has grown to become an integral part of the Banking Industry by creating and managing banking reward programs that are in line with our corporate Moto – ‘Creating Value That Rewards’. With this partnership with Sampath Bank, we are pleased that we are able to add value to the day to day lives of Sri Lankan people and the holders of Sampath Cards.”
This strategic agreement was signed at the Sampath Bank head office by Aravinda Perera, the Managing Director of Sampath Bank PLC and Prashant Khattar, Managing Director of Infinia Services and Solutions recently. Also gracing the occasion was Uttam Nayak, Global Head of Emerging Markets Digital and Group Country Manager India and South Asia, Visa Consolidated Support Services (I) Ltd.
