Saturday Nov 16, 2024
Wednesday, 18 January 2012 00:02 - - {{hitsCtrl.values.hits}}
NDB AVIVA Wealth Management Limited is the largest private sector wealth management company in Sri Lanka with over 20 years of industry experience.
The company manages over Rs. 50 billion or US$ 500 million of funds for institutions and individuals. All client savings are in the client’s own name, with a custodian bank, which provides NDB Aviva Wealth clients with absolute safety of title.
A joint venture between National Development Bank PLC, Sri Lanka and AVIVA Asia Holdings (Pvt) Ltd., NDB AVIVA Wealth Management is independently owned and managed by a highly qualified and experienced team of professionals and assisted by top class systems. The services team or the team that work behind the scenes uses state-of-the-art systems to care for client document and transaction processing to ultimately deliver perfect client reporting. NDB AVIVA Wealth Management has revolutionised the wealth management system in Sri Lanka by introducing innovative, customised and sophisticated financial planning and management services to their clientele. Taking initiatives to introduce the concept of wealth management in the country they have created a set of unique services enabling them to take the lead in the industry.
The company offers three defined services, segmented according to the demographic information of the customer.
The Discretionary Portfolio Management service entails the Fund Managers at NDB AVIVA Wealth Management structuring a specific portfolio, taking in to consideration various client needs, such as risk, return, etc. The client will also be privileged with a custodian bank account under this service option.
“Usually the clients enrolling for this service are institutions with a minimum of Rs. 100 million of investible assets,” elaborated Prabodha Samarasekera, Chief Executive Officer of NDB Aviva Wealth Management.
The Private Wealth Management service is an exclusive service where each client is assigned a relationship manager and a fund manager who will advise and administer the portfolio based on various client needs, such as risk, return, etc. While the above services focus on high net-worth individuals and organisations with high savings or investment capability, the mutual funds branded as the ‘myeaglefunds,’ a series of four risk-rated funds, focuses on individuals with investible assets worth Rs. 5,000 or more.
“The beauty of the ‘myeaglefunds’ series of funds is that it offers the sophistication and the high returns to clients starting out with very small savings,” said Ruwan Perera, Head of Operations at NDB Aviva Wealth Management. A client can either use the online expert system, called the Auto Wealth Planner, developed by the NDB Aviva Wealth Management or consult with an expert by calling an investment advisor to decide on the right savings plan.
“This is especially helpful if you want to create a systematic investment plan (retirement savings plan) or systematic withdrawal plan (retirement income plan),” said Vindhya Jayasekera, the Fund Manager of ‘myeaglefunds’.
Speaking on the success of the company, Samarasekera said: “The reason behind our success is a combined effort. Our expert knowledge, professionalism, systems, services and most importantly relationships and the trust we have built with our clients over 20 years.”
The company recently launched its web portal www.ndbaviva.com as the window to the comprehensive suite of services offered by them. The website highlights the general necessities a client should know about the company and its services before selecting them as their wealth management source. The site was designed and developed by 230 Interactive (Pvt) Ltd.