Sunday Nov 10, 2024
FT
Sunday Nov 10, 2024
Friday, 28 October 2016 00:01 - - {{hitsCtrl.values.hits}}
Demonstrating its commitment to the development of the Sri Lankan economy, the Softlogic group on Wednesday unveiled the new face of its insurance business, Softlogic Life Insurance, to empower progressive Sri Lankans who are the driving force behind the growth of the country.
The announcement was made by Softlogic Group Chairman Ashok Pathirage, while addressing a media conference. Present at the occasion were Softlogic Group Directors, leadership teams, management and staff. Distinguished guests comprising of CEOs of some of the leading corporates were also presents together with top customers of the company.
On the premise of ‘Choose your life’, Softlogic Life Insurance has embarked on a journey that will encourage customers to empower their lives through better choices in lifestyles, with particular focus on managing health. They aim to achieve this by setting the benchmark in terms of innovation in the industry.
The products itself will be unique in that it will factor in new health solutions that will offer much needed care and security to customers to meet their health related contingencies and would continue to service them with innovative products.
For this it will align with the Group’s already robust distribution network of hospitals, laboratories and existing medical facilities. Some of the health management services that will be provided under this insurance will be home visits by a doctor, emergency medical assistance, home nursing care, door -step medical tests, home delivery of medicines and drugs and a doctor on call.
The company already boasts of excellence in life insurance since 2001 with a number of top awards and accolades. It is already the fastest growing life insurer amongst the top five players in the country. All transactions, insurance policy covers, contracts and relationships will remain unchanged.
Speaking on the occasion, Pathirage said: “As one of Sri Lanka’s youngest and dynamic conglomerates we will capitalise on our strengths of trust and trendsetting in every industry that we are in, to further strengthen our brand. Softlogic Life will capture our in-depth understanding of the Sri Lankan market, clubbed with the experience of being a leading private sector financial services provider, to offer innovative products and services.”
Pathirage added that Softlogic Life will help make deeper connections with consumers through world class solutions that the Life Insurance will offer. “We aim to enrich progressive minded Sri Lankans with opportunities to enjoy life and be successful while their insurance will take care of risk and life’s little challenges,” he assured.
Speaking on the occasion Managing Director Iftikar Ahamed said: “We believe that aligning our brand with our parent – the Softlogic Group, is likely to deliver a whole host of benefits and have crafted a brand strategy that will enable our company to gain a clear advantage based on the outstanding credentials of the Softlogic brand.”
There will be no change in the ownership of the company and Softlogic Life Insurance PLC will continue to be majority held by Softlogic Capital PLC. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.
