Sri Lanka Institute of Credit Management launches program targeting marketers

From left: SLICM Council Member and HDFC Bank CEO Nimal Mamaduwa, SLICM Secretary and Lanka Orix Finance MD Brindley De Zylva, Asian International Academy Chairman R. Muralidharan

The Sri Lanka Institute of Credit Management (SLICM) announced the launch of the second batch for the Executive Certificate in Marketing Credit Instruments program. The focus of the program is primarily upgrading skills of marketers in the credit markets. The three-month long program including two weeks of case study preparation intends to make marketers focus on selling sustainable credit according to SLICM. Enrolments are currently on for the new intake. 

The course available in Sinhala and English covers subject areas such as, fundamentals of marketing credit, basic principles of marketing for marketing credit instruments, concept of societal marketing, marketing planning process for credit markets, customer relationship marketing, new product development, executive development and legal aspects pertaining to marketing credit. The assessment mode is an examination based on a pre-seen case study. 

HDFC Bank CEO and SLICM Council Member Nimal Mamaduwa elaborating further said, “Any successful business enterprise requires an efficient system of evaluating and managing credit. And the role of marketing becomes even more significant taking in to consideration these macroeconomic changes. The new Executive Certificate in Marketing Credit Instruments program fills this void in the market place.”

Lanka Orix Finance PLC MD and SLICM Secretary Brindley De Zylva said, “Marketing credit is different to marketing any other product or service. Due to the uniqueness of the product and the market competition the importance of selling sustainable credit becomes vital. As SLICM we developed this program to provide the credit marketers in the industry with necessary skills and competencies to sell sustainable credit.” 

The program is facilitated by practitioners in the industry who have decades of experience including, Jithendra Gunathilake of LOLC, Thusitha Ediriweera of HNB, Lohika Fonseka of CAL Finance and Chandana Jayanath of LOLC.

R. Muralidharan, the Chairman of Asian International Academy, the study centre of Sri Lanka Institute of Credit Management stated, “Credit management is an essential tool and it is important for any business to adhere to a proper evaluation, dispensation and monitoring process when it comes to granting of credit. The knowledge of how to handle credit and manage credit is the difference between the success and failure of a business. Proper and effective credit management optimises the growth of any business enterprise. 

He further added, “The partnership of AIA gives the council of management of the institute the opportunity to focus its attention on improving and restructuring the syllabi and planning on future development strategies to enhance the scope and quality of the programs offered – resulting on a more practical academic qualification in Sri Lanka.” 

Sri Lanka Institute of Credit Management (SLICM) was started in 1988 as a pioneering education project by the leading finance companies intending to fill a vacuum in the leasing and finance related companies in Sri Lanka. In the year 2000, it was enacted by the Parliament of Sir Lanka and cited that the Sri Lanka Institute of Credit Management be incorporated under Act No. 07 of 2000. SLICM has over 25 years of experience in delivering educational programs in credit management specifically designed to uplift the credit management skills of the Sri Lankan professionals.

Enrolments are currently on for the new intake. More information of the course could be obtained by calling 0117-555255 or by mailing [email protected].