Standard Chartered SME launches Customer Value Proposition

Friday, 7 October 2011 00:45 - - {{hitsCtrl.values.hits}}

Standard Chartered Bank is set to launch a strengthened Small and Medium Sized Enterprise Banking offering that will seamlessly meet the financial needs of Sri Lanka’s fast growing small and medium enterprises and provide a platform from which to power their aspirations for growth in the local and international markets. The standard Chartered Small and Medium Sized Enterprise Banking offering will include one-stop-banking solutions to enterprises that will enable businesses to leverage on the strengths of the Bank’s consumer banking businesses. Given the Bank’s global presence, especially focused on emerging and developing markets, the offering will be an opportunity to Small and Medium Sized Enterprise customers to leverage on this network across fast growing markets in Asia, Africa and the Middle East.

The Standard Chartered Small and Medium Sized Enterprise Banking offering (Customer Value Proposition) is a pledge that Standard Chartered Bank will invest significantly in the key areas of people, infrastructure and service. The SME Team will commit their effort to establishing and facilitating enduring customer relationships, providing an unparalleled service by dedicated and knowledgeable Relationship Managers. Standard Chartered Bank’s SME team comprises specialists from our Consumer Banking businesses, who will deliver holistic solutions to Small and Medium Sized Enterprises. This will encompass funding, cash management, trade finance, foreign exchange and risk management products.

Chaya Jayawardena, GM Distribution and Head of Small and Medium Sized Enterprise said: “In light of the changing needs of Small and Medium Sized Enterprises and their growing importance to the Sri Lanka economy, the Bank will offer a strengthened customer offering that is built around providing working capital, business expansion, business protection and yield enhancement focused product offerings, services and solutions. For example, to meet Small and Medium Sized Enterprises’ working capital need, we will provide simplified, tailored cash, trade and short term lending solutions to facilitate cross border transactions and effectively manage their working capital cycle. Additionally, we recognise total relationships with our customers, not just the company but also owners and entrepreneurs. Over the next 12 months, we will be rolling out our strengthened Small and Medium Sized Enterprise Customer Value Proposition (CVP) in Sri Lanka. This is a testimony towards our “Here for Good pledge.”

Standard Chartered will also further enhance customer experience with superior technological solutions - customers will have access to a 24x7 hotline dedicated to Small and Medium Sized Enterprises and technology-based platforms such as Straight2Bank (an interactive online banking platform for businesses) for a smooth and seamless banking experience. In addition to supporting the growth of the business, Standard Chartered will also offer proprietors of Small and Medium Sized Enterprise access to its award winning Private and Priority Banking Services, thus providing solutions to personal banking needs as well.