The Finance Company records highest gain among financial brands in Sri Lanka

The Brand Finance Ratings of 2013 records that The Finance Co. PLC has been ranked amongst the top 50 most valuable brands in Sri Lanka, recording the highest gain among the finance brands in the country.

The current ratings follow an in-depth research conducted by Brand Finance PLC as compiled in the 5th annual brand valuation edition. The Brands Annual 2013 analysis, published by Media Services Ltd., and presented by Brand Finance PLC is a comprehensive detailing of Sri Lanka’s leading brands. The brand rating criteria is dependent on brand consumer perception, brand presence in relation to its competitors, strategic leadership, sustainable corporate communications, return on investment, product growth and market share.

The firm which marks its 73rd year of business has been able to record a doubling of its brand value to an astounding Rs. 984 million within a space of just one year. The strategic directives that have guided the company have been instrumental in recording the biggest gain of nine places compared to any other non-bank finance company featured in the ranking report.

The actual strength of its brand perception is aptly evidenced by a monumental inflow of fixed deposits in excess of Rs. 1 billion in the month of April 2013. These positive developments in such a short time stand as testaments to the effectiveness of the strategies executed, contributing to the firm making giant strides to thrive in the current tight liquidity market.

The Finance is currently poised to push forth even more exciting and cutting edge initiatives that will benefit Sri Lankans enormously, not only cementing it at the upper echelons of most valuable local companies, but also within the hearts and minds of the local communities as a firm whose mission is firmly set upon fulfilling lives of Sri Lankans.

The Finance Company PLC, incorporated in 1940, is the first registered finance company in the country, fulfilling lives for generations, with over 73 years of business excellence and operates through a growing network of 60 branches island wide.