Union Assurance General rewards loyal customers

Mrs. Prameela receiving the free cover from Marketing Manager Sasith Bambaradeniya

Union Assurance General has set out to reward its most loyal customers through their recently initiated Customer Loyalty Reward scheme. 

The reward scheme entails awarding female policyholders who have been with UAG for more than six years a free of charge roadside assistance coverage for a period of one year. This coverage provides assistance to customers in the event of a vehicle breakdown or any type of car trouble that they may encounter. 

This initiative, which was extended exclusively to female policyholders, was identified to be a value-addition to female drivers who are likely to be more vulnerable in unforeseen situations that involve vehicle breakdowns, flat tires and other mechanical glitches. 

A total of 273 female policyholders, who had been with UAG for more than six years, were granted this free benefit commencing from 7 August. Several customers within Colombo were given a briefing on the coverage offered and personally thanked by the senior management at the UAG head office on the very same day. 

“It is our loyal customers who have made us who we are today, without them trusting us to serve their insurance needs we wouldn’t be able to survive within such a competitive business environment. We therefore strongly feel it is our duty to give back to them, and that is what we intend to do with the Customer Loyalty Reward Scheme,” stated UAG’s General Manger – Marketing and Distribution Nihal Handunge.