Union Assurance shines at SLIM Brand Awards for 3rd consecutive year

Wednesday, 12 November 2014 00:39 - - {{hitsCtrl.values.hits}}

Sri Lanka’s most trusted insurance provider Union Assurance has once again bagged the Silver Award for Service Brand of the Year at the recently concluded 13th SLIM Brand Excellence Awards.Creating history in the Insurance industry,Union Assurance remains the only insurance provider to have won this coveted title for the third consecutive year, and it stands as a testament to the commitment and dedication of all stakeholders to make the Union Assurance brand a powerful benchmark for delivering the brand promise of trust in the sector. Through its Service Brand of the Year Award, the Sri Lanka Institute of Marketing seeks to recognise and reward high performing, and often intangible service brands, belonging to industries such as insurance, banking, telecommunications, and entertainment.

Union Assurance AGM – Marketing & Distribution Dharshama Amarasyinghe receiving the award AGM-Marketing & Distribution Dharshana Amarasyinghe speaking about the achievement at SLIM brand Awards stated, “The SLIM Brand Excellence – Service Brand Award, as an industry standard, is the highest accolade we, as a brand, can achieve in Sri Lanka. It is a testament to our continued commitment in delivering the brand promise to our customers that we have won this accolade for the third consecutive year. None of this would be possible without the hard work and commitment of the incredible team at Union Assurance. UA is stringent on maintaining its brand health and involves many brand building activities throughout the year for this purpose. All staff members are envisioned as brand ambassadors in an industry where the field force acts as the forefront of the company in terms of selling and providing service – which finally contributes to the brand perception in the long run.

AGM – Marketing & Distribution Dharshana Amarasyinghe, Marketing Manager –General Rajiv David, Marketing Manager – Life Kasun Sameera, Asst. Manager – Brand Activations Keerthi Munasinghe, Asst. Manager – CSR & Communications Amali Gomez and the Marketing team of Union Assurance receiving the award Union Assurance has a history of over 26 years of unwavering commitment to quality and service. The company is anchored by a team of experienced and dynamic professionals, a strong capital base, and reinsurance partnerships with highly rated global reinsurers. The Union Assurance brand is positioned on the promise of ‘trust’, and strives to deliver this promise by being transparent, convenient, and respectful when dealing with all stakeholders.