Crysbro Chicken unveils freshly packed chicken parts

Friday, 5 January 2018 00:00 - - {{hitsCtrl.values.hits}}

More Sri Lankans consuming chicken is a ‘healthy’ sign as per experts because chicken is rich in proteins and vital nutrients that help citizens lead a healthy and active life through consuming a balanced diet. The demand for chicken for 2017 is projected to be 189,690 MT, a 3% increase from last year.

To cater to the rising demand yet taking into account that different consumers have different preferences, Crysbro Chicken has introduced freshly packed chicken parts which is easy to prepare and is handpicked to ensure quality and value for money for the consumer.

Another unique feature about the new product is that, in keeping with Crysbro’s pledge to be a socially and environmentally conscious business, the packaging adheres to accepted norms and policies set by the authorities and therefore is not only sustainable but also healthier for the consumer as opposed to chicken meat that is packaged in conventional polythene or plastic containers.

This new product spares customers of the hassle of having to spend a lot of time at the meat counter or the butchers handpicking piece by piece when buying chicken for a specific recipe or budget which has hitherto been the practise. This exercise is time-consuming and is inconvenient for the customer especially if he or she has limited knowledge on assessing the freshness of meat just by glancing. Crysbro Chicken which has been a trusted and respected brand among chicken consumers in the country believe that packaged chicken parts which is a unique and relatively new product in Sri Lanka will promote the habit of consuming chicken as it makes the process of buying chicken an increasingly convenient and a pleasant one, especially during the festive season.

A 100% home-grown company, Crysbro Chicken maintains extremely high standards in relation to all areas of the production process – from Farm to Fork – and supplies to the market a quality product which complies with all local and international protocols related to hygiene and quality.

With the hassle of buying chicken parts out of the way, customers can to try out exciting and exclusive Christmas recipes that will be available throughout the month of December on MyChef.lk which is powered by Crysbro Chicken.

Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, Crysbro has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broilers and feed mills.