George Steuart Teas launches ‘Rosa Kahata Thea Vasi’ campaign

Thursday, 17 September 2020 00:33 - - {{hitsCtrl.values.hits}}

George Steuart Teas known as the ‘Original Ceylon Tea People’ launched ‘Rosa Kahata Thea Vasi’ an island-wide consumer promotion to reward its loyal consumers with a host of prices. The prices included Rosa Kahata tea for a whole year, TVs, washing machines, mobile phones and blenders.

Consumers who purchase 100g/200g packs of Rosa Kahata can now simply send in the Rosa Kahata logo on the pack to P.O. Box, 620, Colombo to participate. You are able to send in multiple entries to increase your chances of winning.

As a part of announcing the promotion and giving more opportunities for consumers to win additional gifts the Rosa Kahata Thea Vasi truck will be visiting 150 plus towns across the island. At each location consumers are able to purchase a pack of Rosa Kahata and instantly be able to participate in the grand draw along with the ability to participate in a number of competitions at the location where they are able to win a host of exiting gifts by trying their luck at the wheel of fortune. The promotion will commence on 15 September and will run till 15 November.

George Steuarts & Co Chief Executive Officer – Consumer Paddy Weerasekera said: “We are delighted to announce our national consumer promotion this year where we are able to reward our loyal customers with a host of exciting prices. Through our planned on ground town activations we are further able to connect with our consumers on a one to one basis. This allows us to reassure our brands commitment and also get valuable feedback.”

Today the Steuarts Tea brand is very popular among regular tea drinkers locally and internationally where it is exported to over 50 countries. Locally the Steuarts BOPF Premium tea, Rosa Kahata, Steuarts Natural Ginger Tea and Steuarts Green Tea is sold in most retail outlets and supermarkets across the island.

Established in 1835 by brothers James and George Steuart, George Steuart & Company stands proud today as the oldest mercantile establishment in Sri Lanka. The history of George Steuart & Company is closely intertwined with the fortunes of Sri Lanka's tea industry. No other company can claim the expert and intimate knowledge that comes from being the original Ceylon Tea People.

The entire chain of tea processing which includes buying, warehousing, blending and packaging is closely controlled by the company, deploying its own resources, such as state-of-the-art blending facilities, ultra-modern tea bagging and fully automated packaging.

Furthermore the manufacturing processed follows ISO 9001:2008, ISO22000:2005, HACCP and GMP standards. In its span of nearly two centuries George Steuart & Company has made immense contributions to establish Sri Lanka as one of world's foremost producers of finest quality teas.