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Ceylon Biscuits Ltd. (CBL) recently launched new ‘Sun Cracker Salt & Cracked Pepper’ under its flagship brand Munchee, which is celebrated for creating new and unique combinations. The product was launched after yet another creative communication campaign titled ‘Kalui Sudui rase’ meaning the taste of black and white symbolising pepper and salt.
The new Sun Cracker Salt & Cracked Pepper is a blend of salt and cracked black pepper making it a delight for the local palates. The cracker is manufactured using locally sourced salt and pepper with no added flavours or colours. Mixed with high quality ingredients, the new cracker brings out its freshness, nutritional goodness, light, crispy texture and punchy taste.
New Sun Cracker Salt & Cracked Pepper is manufactured by Ceylon Biscuits Ltd. using the state-of-the-art machinery and special technology, keeping in line with stringent international standards.
Ceylon Biscuits General Manager – Marketing Janmesh Paul Antony said, “The Munchee crackers are well renowned for creating unique snacking experiences. We are very excited to introduce the new Sun Cracker Salt & Cracked Pepper to our cracker range with its nice mix of salt and pepper. It will appeal to fans who like to try out new taste variations or anyone looking for a tasty snack that is full of goodness.”
As this new Sun Cracker Salt & Cracked Pepper joins the Munchee cracker range, the pioneering brand has successfully offered exciting snacking preferences to suit all its fans. The Munchee super cream cracker which has its much-loved distinct characteristic of ‘Podi Badaginnata Super’ is recognised as an incredible snack which enhances any occasion and is enjoyed by all age groups.
Munchee has helped to revolutionise the cracker category while maintaining a healthy growth in the market through their dedicated team work, keen interest in consumer trends and thus producing new products to match the needs of the consumer. The Munchee research team continuously inspires innovation and creativity, seeking new ways to enhance the products in their journey to satisfy the taste buds of Sri Lankans.
Showcasing Munchee’s commitment to quality and drive for innovation, the brand has been extremely successful in anticipating innovative products that keep customers happy and coming back for more and also in achieving global recognition worldwide.
Munchee also has earned much respect for the many CSR projects it conducts to uplift the lives of many communities.
The organisation continues to win numerous international and local awards year on year in recognition of its outstanding achievements and best practices specially in relation to continuous quality improvement including ISO 22000:2005 Food Safety Management Certification, ISO 9001:2008 Quality Management System and ISO 14001:2004 Environmental Management System Certification.
