New and improved Delmege Colouring and Essence product range to double the joy this festive season

Friday, 8 December 2017 00:00 - - {{hitsCtrl.values.hits}}

Delmege, a name that won the trust of generations of Sri Lankan households over the past decades, recently re-launched their Colouring and Essence product range with an improved recipe. The renewed range will hit the shelves this December, adding to the joy of the festive season.

“It is with great pleasure and pride that we announce the re-launch of the Delmege Essence and Colouring product range. Delmege is a brand that has won the love and trust of households across the island for many generations and we proudly lead the market as the best. As a brand close to its consumers, we do our best to innovate and give them the best value for money. We are very optimistic that the new improvements to the product and design will add much colour to the lives of our consumers,” said Delmege General Manager Nadeesha Abeyrathna.

The Delmege Essence and Colouring new look bottle is specially designed with a droplet which allows the consumer to easily control the amount of essence and colouring they use. This new feature ensures that consumers do not have to take extra precautions when making their delicacies. The droplet will also prevent any leakages from within, when the bottles are stored. In addition, Delmege has also introduced an extra protective shrink wrap which facilitates clean and tidy storing.

The improved bottle comes in a new easy to use shape and is attractively designed with colourful branding. The label around the neck of the bottle helps customers easily identify the brand and the variety of colouring/essence, a feature very useful when shopping or having to choose from many bottles in the kitchen pantry.

“We are confident that the changes we have introduced to our product range will go a long way in adding to the convenience of the consumer experience and also strengthen our position as Sri Lanka’s most popular essence and colouring brand. At the heart of Delmege is our commitment to understand and cater to the needs of our customers. We hope that our newly introduced product range will double the joy this festival season,” Abeyrathna further added.

Delmege Essence and Colouring has been the top choice in the market for generations due to the superior quality of the products. Unlike most other products in the market, Delmege imports all ingredients from France and the product is processed locally adhering to the highest standards. Delmege has also improved the formula of the new Essence and Coloring range with improved natural flavour and taste. With Delmege’s commitment to innovate and continuously find ways to better the consumer experience, Delmege Essence and Colouring will continue to dominate the market.

A responsible corporate citizen, Delmege boasts of a reputable history of 166 years and is ranked as one of the top conglomerates in the country. As household name very closely associated with the Sri Lankan way of life, Delmege is part of the Vallible Group and continues to hold significant presence over the many sectors it’s involved in.