Prima KottuMee elevates its charm

Thursday, 10 August 2023 00:00 - - {{hitsCtrl.values.hits}}

From left: Prima Group Sri Lanka Ceylon Agro Industries International Marketing Manager Achala Ramanayeka, Prima Group Sri Lanka Ceylon Agro Industries Senior Business Manager Donavan Ondaatje, up-and-coming young artist Ashanya Premadasa, global singing sensation Yohani, Prima Group Sri Lanka Ceylon Agro Industries General Manager Sajith Gunaratne, and Prima Group Sri Lanka Ceylon Agro Industries Marketing Manager Himpa Gunawardana

Prima KottuMee, one of the flagship consumer brands, with its recent re-launch elevated its charm to new heights. The much-loved brand, adding spice to life, celebrated its Hot & Spicy journey in time, entertaining many consumers in Sri Lanka and overseas. The launch event held at the Cinnamon Grand Hotel in Colombo, was attended by Company’s management, internal teams, the brand ambassadors, Yohani & Ashanya and the communication partners.

“It is with immense pleasure that we reflect on the ‘Hot N’ Spicy’ legacy of Prima KottuMee. The journey has been remarkable and has captivated the consumers who seek an authentic ‘Hot N’ Spicy’ flavour. We believe in constantly innovating and engaging with consumers to deliver the ultimate Prima KottuMee experience to our valued customers,” stated Mr. Sajith Gunaratne, General Manager, Ceylon Agro Industries Pvt Ltd, Prima Group, Sri Lanka.

The brand has introduced a new look with improved packaging, a youthful image and international cues, further enhancing its appeal; the revamped logo will be a key component of the brand’s renewed identity. A testimony to the brand’s compelling and impactful marketing campaigns, Prima KottuMee was recognized with the prestigious SLIM Kantar Peoples Awards for Advertisement of the Year in 2022 and 2023, respectively. The success was attributed to the collaborative efforts of the Company’s Sales and Marketing teams and agency partners.

The international singing sensation, Yohani De Silva, and the rising young artist Ashanya Premadasa took the stage by storm and delivered dazzling performances and were recognized for their contribution to the brand legacy. Their vivacious personalities, remarkable talent, and fashionable flair perfectly complement the Hot ‘ N Spicy DNA of the brand. These exceptional young talents will continue to carry the brand’s youthful liveliness and vibrant energy, ensuring an exciting future for the brand’s identity.

Extending its footprint in the digital arena, Prima KottuMee officially launched its brand website in parallel with the release of the new Prima KottuMee song to the brand’s YouTube channel.

To the delight of Hot N’ Spicy consumers, Prima KottuMee introduced the hottest variant yet, “Nai Miris,” specially designed to satisfy the craving for spicy food that is trending among the youth. With the introduction of the global pack upgrade, new enticing communication and the latest addition, “Nai Miris,” Prima KottuMee will continue to entertain the Hot N’ Spicy consumers in future.

Prima KottuMee invites valued customers to embark on a scintillating Hot N’ Spicy adventure by trying out the sizzling “Nai Miris” and other Prima KottuMee flavours that will captivate the taste buds like never before!

To learn more about Hot N’ Spicy offers and stay updated with the latest news, visit Prima KottuMee website www.primakottumee.com . It is always ‘Fun Thamai’ with Prima KottuMee!