Serendib Flour Mills renews commitment to nourish lives across Sri Lanka

Wednesday, 5 June 2024 00:10 - - {{hitsCtrl.values.hits}}

In a specially arranged media tour at the state-of-the-art facility in Colombo, SFML shares their insights into how they contribute to the country’s food security

Serendib Flour Mills (SFML), a wholly owned subsidiary of the Dubai-headquartered leading diversified family businesses Al Ghurair, recently hosted a media tour of its state-of-the-art facility located at the Colombo Port.

The visit showcased SFML’s continued commitment to elevating Sri Lanka’s food security, innovation, and sustainable practices within the flour manufacturing industry.

For the past 15 years, SFML said it has been a trusted cornerstone of Sri Lanka’s food industry, driven by the overarching purpose of ‘Nourishing the Nation.’

SFML’s commitment to excellence is evident in its utilisation of pioneering Swiss Buhler technology, empowering them to deliver the finest quality flour and introduce ground-breaking innovations to the Sri Lankan market. The company’s diverse portfolio currently boasts over 20 flour varieties catering to a wide range of clientele, from artisan bakers to large-scale manufacturers and households. Recent additions include the Premium Flour line for superior bakery products, Adi Shakthi Fortified flour for plantation communities, and Fibre Plus to address non-communicable diseases. These value-added offerings significantly elevate Sri Lanka’s food ecosystem and contribute to a healthier nation.

SFML’s operations are designed to prioritise sustainability and environmental protection. The company employs tanker silo operations for larger industrial customers, reducing energy consumption, labour requirements, and landfill waste, making a significant contribution towards environmental sustainability.

Dedicated to upholding food security in Sri Lanka, SFML maintains a three-month buffer of wheat stocks at all times, ensuring consistent supply throughout the year. With five company-managed warehouses strategically located across the country, SFML assures easy access for its products nationwide.

Serendib Flour Mills CEO Vijay Sharma said: “At Serendib Flour Mills, we are dedicated to nourish lives across Sri Lanka through sustainable and innovative food solutions. Harnessing the power of modern technology and upholding the highest standards of corporate citizenship, we aim to be the trusted partner in ensuring food security for our nation.”

SFML extends its dedication beyond flour production through impactful social responsibility initiatives. The ‘Serendib Uthama Dalada’ program provides senior citizens from Elders Homes the opportunity to witness the Esala Perahera. Additionally, the ‘7 Star Manusathkara’ program empowers marginalised and vulnerable communities, demonstrating SFML’s commitment to social upliftment.

SFML consistently emphasises the importance of consuming domestically produced branded flour as the safest option for consumers. The company’s steadfast adherence to the highest quality standards and rigorous control measures ensures nutritious offerings for all Sri Lankans with the finest wheat flour.