Serendib Flour Mills unveils innovative and dynamic new ‘7 Star’ retail range redesigned packs to enhance consumer experience

Friday, 21 February 2025 00:04 - - {{hitsCtrl.values.hits}}

Serendib Flour Mills (SFML) has launched versatile new packaging for a variety of products, reiterating the commitment to nourishing the nation by providing high-quality, nutritious flour that support the health and well-being of Sri Lankans.

SFML has been a pioneering force in Sri Lanka’s flour industry since inception with the company recently celebrating its 15-journey of ‘purposefully nourishing the nation’ and transforming Sri Lanka’s wider food ecosystem through innovation, quality, and unwavering commitment to consumer needs.

As the first miller to introduce specialised flour varieties to the Sri Lankan market, SFML revolutionised the industry by offering customer specific products including all-purpose wheat flour, semolina, cake flour, chakki fresh atta, and wholemeal flour. This diverse range caters to various segments, from household consumers and home bakers to commercial bakeries and eateries, establishing ‘7 Star’ as the preferred choice across the nation since 2012.

During celebrations to mark 15 years, a highlight of the event was the unveiling of SFML’s newly redesigned ‘7 Star’ retail range reflecting market trends while honouring the brand’s legacy. The modern packs featured contemporary, vibrant packaging that would commands stronger retail presence while maintaining the brand’s legacy of excellence.

The modern revitalisation reflects SFML’s fresh, contemporary approach to baking and bakery products, ensuring renewed commitment to quality that is reflected from the inside out and in tune with the changing perceptions of products in today’s market. The new packets are expected to appeal to household consumers and home bakers who have made ‘7 Star’ their preferred choice.

Through constant innovation in product development and packaging strategies, SFML remains committed to its core mission of providing nutritious, high-quality flour that supports the health and well-being of Sri Lankans. As the company celebrates the 15+ year milestone, it continues to build on the legacy of excellence while adapting to meet the future needs of consumers across the nation.

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