Sharing the French way of life

Friday, 12 October 2018 00:00 - - {{hitsCtrl.values.hits}}

Softlogic, Delifrance and Chef Roth in a culinary tour de force

“The recipe of our success is a unique savoir-faire, quality ingredients, passing on good practice to keep our savoir-faire alive, and of course inspiration; our daily bread,” said 2-Starred Michelin Chef, Michel Roth last morning, addressing a packed media gathering during his all-too-brief visit to Sri Lanka.

Hailed as a ‘boundless source of inspiration for Delifrance,’ Chef Roth celebrates a five-year relationship with Delifrance Paris.

Chef Roth was brought down to Sri Lanka by Delifrance and Softlogic Restaurants Ltd., the Authorised Franchisee for Delifrance in Sri Lanka, and a fully-owned subsidiary of Softlogic Holdings PLC, with the intention of ‘sharing the French way of life’ among local customers.

“With the support and expertise of Softlogic, Délifrance is very confident of our capacity to accelerate our development in Sri Lanka. There will be new outlets in the coming months in Colombo and we will start rolling out our ‘next generation’ stores together, in order to share with our guests an even more enticing food and drink offer,” said Delifrance Franchise International in Paris Chief Marketing and Operations Officer Fabrice Herlax.

“Chef Roth’s presence in Sri Lanka signifies the strong relationship between Authorised Franchisee Softlogic and Delifrance, while Delifrance themselves view Sri Lanka as a market with tremendous potential to expand their own unique French baker’s cuisine. With growing urbanisation in the country and consumers looking for more unique food experiences and offerings, Delifrance is well positioned to capitalise on this market potential, while French cuisine and the café culture is a strong trend in the urban metropolis of Colombo and is in fact rapidly growing,” said Softlogic Holdings PLC Group Marketing Director Desiree Karunaratne.

Pioneers in the market of the French Café-boulangerie on an international scale, Delifrance offers a unique combination of French recipes adapted to local taste, and this is exactly what Chef Roth demonstrated. Pain Surprise and the Michel Roth-Croissant Paris-Colombo, were just some of the delectable items he turned out and which were savoured and enjoyed then and there by all present.

Chef Roth’s culinary demonstration engaged everyone in a unique experience where they had the opportunity to really appreciate the uniqueness of Delifrance products which are served around the world each day as part of a retail concept inspired by French art de vivre and Parisian elegance.

“I’m delighted to bring my signature style to Delifrance Sri Lanka. We share the same passion; pairing French know-how with local inspiration”, said Chef Roth. “Today Delifrance has over 300 shops across Asia and Europe. Our ambition is to share the French art de vivre with all our customers.”

Pix by Lasantha Kumara

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