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Sunday Nov 24, 2024
Friday, 17 February 2017 00:00 - - {{hitsCtrl.values.hits}}
Asia Pacific Brewery (Lanka) Ltd. has changed its corporate identity to Heineken Lanka Ltd. with effect from 13 February. The change in the corporate identity is to better reflect the relationship with the Heineken Group and the presence in Sri Lanka as a full-fledged subsidiary of the Heineken Group.
Commenting on the corporate identity change, Managing Director of Heineken Lanka Ltd, Dusty Alahakoon said, “We are delighted to change our corporate identity from Asia pacific Brewery (Lanka) Ltd. to Heineken Lanka Ltd. This clearly reflects to all our stakeholders that we are now part of a global network of Heineken Group. We believe this change in identity will have a positive impact on our business with our consumers, customers and other stakeholders.”
Prior to 2005, the company was known as United Breweries Ltd., which was changed in 2005 to Asia Pacific Brewery (Lanka) Ltd., when Singapore based Asia Pacific Breweries Ltd. invested in Sri Lanka. In 2012, Heineken Group fully acquired the Singapore-based Asia Pacific Breweries Ltd., which resulted in the integration of the Sri Lanka business to the Heineken Group. Heineken Lanka operates a brewery in Mawathagama, Kurunegala, which brews international and local beer brands such as Tiger, Anchor, Baron’s, Bison and ABC Stout.
“While we change to Heineken Lanka, our business activities will remain unchanged and uninterrupted. Our contact details of the Head Office in Colombo and the Brewery in Mawathagama will remain unchanged. We like to thank our stakeholders for their continued support and we look forward to a successful partnership with them for many years to come. With the change in our corporate identity, we hope to play a bigger and a better role in the beverage market in Sri Lanka and bring Heineken innovations and expertise at a faster rate,” added Alahakoon.
Established in 1864 by the Heineken family, Heineken is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands and committed to enthusing consumers everywhere through innovation and long-term brand investment.
Led by the Heineken brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders, enjoyed in 178 countries around the world. Through ‘Brewing a Better World,’ sustainability is embedded in the business and delivers value for all stakeholders.
Heineken has a well-balanced geographic footprint with leadership positions in both developed and developing markets. Heineken employs approximately 73,000 people and operates 167 breweries, malteries, cider plants and other production facilities in more than 70 countries. Today, Heineken is the number one brewer in Europe and the number three brewer by volume in the world. With recent acquisitions in Africa, India, Asia and Latin America, Heineken is continuing to increase its presence within emerging markets, which will contribute to the ongoing growth.
