Burger King’s revamped menu is a hit

Tuesday, 7 August 2012 02:26 - - {{hitsCtrl.values.hits}}

Reuters: A revamped menu along with advertising by Burger King has boosted sales in US and Canada thereby resulting in a rise in quarterly profits.

The Miami-based chain, known for its “Whopper” hamburgers, has historically focused on young males, but it has recently attempted to broaden its appeal by adding fruit smoothies, salads, bacon ice cream sundaes and BBQ sandwiches to its menu.

The third-largest U.S. hamburger chain, behind McDonald’s Corp and Wendy’s Co, said net income rose to $48.2 million, or 14 cents per share, in the second quarter, from $30.2 million, or 9 cents per share, a year earlier.

Excluding one-time items, it earned 17 cents a share, topping analysts’ average estimate of 14 cents, according to Thomson Reuters I/B/E/S.

Revenue fell 9.2 percent to $540.8 million. System-wide comparable sales increased 4.4 percent.

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