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Friday, 28 November 2014 01:05 - - {{hitsCtrl.values.hits}}
Sharing moments of happiness and optimism has always been at the heart of the Coca-Cola Company, and now the global campaign – the ‘Say it with Coke’ campaign is bringing a new dimension of fun and expression to Sri Lanka.
Through this initiative, Coca-Cola in Sri Lanka is encouraging people across the island to unbottle their sentiments and express themselves. Inspiring youngsters to ‘Open Happiness’, Coca-Cola Sri Lanka will feature a simple and delightful collection of special messages on all of its 500 ml and 2 litre bottles.
The ‘Say it with Coke’ campaign will be running until August 2015 and special edition bottles featuring over 65 popular messages will be available island-wide. Coca-Cola wanted to create a unique way to help people convey their feelings. Through ‘Say it with Coke’ consumers can spread the happiness in their personal and professional lives with fun, caring and upbeat messages on Coca-Cola bottles.
Highlighting the importance of the campaign, Abhishek Jugran, Country Manager Coca-Cola Sri Lanka and Maldives said, “The campaign uses expressions and messages that are relevant to all of us, and therefore bringing in an element of personalisation. ‘Say it with Coke’ is all about sharing moments of happiness by sharing your feelings in a social and playful way. Using varied channels of communication, this campaign engages with all Sri Lankan youth and continuously inspires them to share a Coke and the happiness that it brings.”
The ‘Say it with Coke’ campaign is part of a global campaign that was first conceptualised in Australia. This idea was inspired by the power of expression and the happiness that sharing brings. In Sri Lanka, the campaign was created and conceptualised by Phoenix & Ogilvy.
41 common English expressions,10 Sinhala and 9 Tamil expressions will be available on the 500 ml bottles of Coke, whilst five generic messages have been created for the 2 litre bottles. Taking the campaign viral, 28 ‘tweeps’ helped launch ‘Say it with Coke’ at a fun-filled event after which the Twittersphere was buzzing with #SayItWithCoke tweets and photo uploads. In just four days after the digital launch of the campaign, it reached 164,000 people via Twitter.
Commenting on this iconic campaign, Kapila Welmillage, Country Manager- Coca-Cola Sri Lanka Beverages stated, “Through the Say It with Coke Campaign, consumers can create their own special moments and memories with Coca-Cola. We localised this campaign for Sri Lanka by using popular expressions such as ‘Cool Wenna’ and ‘Amba Yaaluwa’, to give youth the chance to express themselves in a fun and culturally relevant way. We are connecting with local youth by inviting them to submit their own expressions, which can be viewed on screens across the island. We hope that consumers enjoy this campaign and express themselves with Coca-Cola.”
Coca-Cola is engaging with millions of youth across Sri Lanka through ‘Say it with Coke’, which is a fully integrated TV, radio, press, digital, mobile and media campaign. On the ground, a series of LED screens in strategic locations are sharing the ‘Say it with Coke’ message and showcasing different expressions from the campaign. The company will also be reaching out through various television dramas, radio shows and social media activations to inspire them to be a part of this ground-breaking campaign.”
With the ‘Say it with Coke’ campaign, Coca-Cola bottles have been elevated from a form of packaging to a memorable and personalised form of expression. Tell your loved ones how you feel with a Coca-Cola ‘thank you’ message or a ‘Match ekata Set Wemu’ message with friends when hen cricket fever takes over the country.
Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing the world for 128 years and has been quenching the thirst of Sri Lankans for 59 years. Get your very own special edition Coca-Cola bottle today and say all the things you ever wanted to with Coca-Cola.
