EGB, a favourite of the new Miss Intercontinental 2016

Friday, 11 November 2016 00:01 - - {{hitsCtrl.values.hits}}

Many local celebrities are no doubt enamoured by the unique, nostalgic taste of EGB (Elephant House Ginger Beer). However, recently, the world’s newest holder of the coveted title of Miss Intercontinental title, Heilymar Rosario Velazquez of Puerto Rico, the 2016 winner out of more than 70 international beauty queens, also professed her undying love for what has arguably become Sri Lanka’s most globally recognised export.

All contestants of Miss Intercontinental 2016 were additionally given the chance to enjoy the unique and refreshing taste of EGB, which is a truly original Sri Lankan experience. Made to an authentic recipe, with 100% natural ginger extract sourced only from local ginger farmers, EGB was well received by contestants like Miss China, Miss England, Miss India, Miss Italy, Miss Portugal and Miss Sri Lanka, all of whom expressed their love for the spicy, tangy, sweet taste of EGB. This popular beverage is not only a representation of the real roots of Sri Lanka but also the embodiment, and the ambassador, for our island’s culture both locally and abroad.

The first time in 20 years that a pageant of its size has been held in South Asia, the 45th Miss Intercontinental 2016 was conceptualised by Cinnamon Hotels and Resorts, and powered by EGB. Apart from a sensational Grand Finale, headlined by global musical act Apache Indian, the pageant also encompassed a multitude of activities during its final round in Sri Lanka, including a visit to the cultural landmarks of historic Sigiriya and a safari in Minneriya.