Maggi voted ‘Food Brand of the Year’ for 4th year running

Friday, 1 April 2016 00:00 - - {{hitsCtrl.values.hits}}

Sri Lankan consumers have once again voted Nestlé’s much loved food brand, Maggi, as their preferred ‘Food Brand of the Year’ at the SLIM-Nielsen People’s Awards 2016. This is the fourth consecutive year Maggi has won the People’s Choice award, signifying the strong trust Sri Lankan consumers have in the quality and safety of this brand.

“We are honoured and proud to be chosen by our consumers as ‘Food Brand of the Year’ for the fourth consecutive time. Maggi has been a trusted household favourite in the country for 30 years. As a brand that has always placed a strong focus on delivering the highest quality and understanding and catering to our consumers’ changing needs over the last three decades, this is indeed a very rewarding recognition,” said Nestlé Assistant Vice President – Food Priyadarshinie Karunaratne. “We would like to express our heartfelt gratitude and appreciation to our loyal consumers who have made Maggi what it is today, a leading food brand in Sri Lanka.”

With its wide range of products, Maggi is one of the few brands that can lay claim to empowering Sri Lankan housewives in the kitchen. Made from fresh, high quality Sri Lankan coconuts, Maggi Coconut Milk Powder has become an indispensable cooking aid in Sri Lankan kitchens and the number 1 choice amongst housewives. Maggi Coconut Milk Powder has revolutionised Sri Lankan cuisine since it was introduced in the late 1980s, helping consumers move from the arduous task of scraping coconut and squeezing out the milk to simply adding coconut milk powder to water for their curries. The product not only saves significant amount of time in cooking but also tastes just as good as the fresh coconut milk itself.

Maggi’s Rasa Musu seasoning is used in a wide variety of traditional Sri Lankan dishes to enhance taste. It captures the taste of real ingredients like onion and garlic and selected local spices to add taste and goodness to everyday curries and sambols.

Catering to modern consumer sentiments on naturality in food and sharing its parent company Nestlé’s commitment to nutrition, health and wellness, Maggi has also been regularly enhancing the nutritional profile of its product range. It has fortified its Maggi Classic noodles – Maggi Chicken and Maggi Curry with calcium and vitamin A and Maggi Rasa Musu with iron, providing consumers 1/3 of the recommended dietary intake for these micronutrients. The latest nutritional renovation to Maggi Chicken and Maggi Curry noodles is a move to provide taste and goodness with real ingredients like vegetables and spices. Maggi Chicken and Maggi Curry noodles are also enhanced with popular ‘home ingredients’, such as turmeric, nutmeg, coriander, cumin and cardamom, typically found in Sri Lankan kitchens.

Nestlé Managing Director Shivani Hegde said, “This win is a testimony to the quality of our product and our strength in understanding and meeting our consumers’ needs. It is a reflection of the continuous trust the people of Sri Lanka have in Maggi.”

The SLIM-Nielsen People’s Awards is Sri Lanka’s premier marketing awards ceremony. Organised by the Sri Lanka Institute of Marketing (SLIM) together with Nielsen Research Agency in Sri Lanka, it is widely acknowledged as the best platform for the recognition of brands and personalities that have touched the hearts and minds of every Sri Lankan.